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**Bax Innovation is a forward-thinking innovation consultancy dedicated to transforming ideas into societal impact. Our work in circularity spans a multitude of industries and topics, including wind energy, battery storage, sharing cities, and the urban bio-economy.  We partner with organisations to design scalable solutions for the circular economy, focusing on reducing waste and optimising resource use.**

Our expertise encompasses:​

**Materials circularity:** Identifying, evaluating, and shaping interventions that create maximum value from materials, ensuring they remain in use for as long as possible.​

**Circular business modelling:** Developing, testing, and scaling business models that create, retain, or recover value, facilitating the transition from linear to circular practices.​

**Creating circular value networks:** Bringing together stakeholders to transfer knowledge, take action, and create shared value, fostering collaborative approaches to circularity.​

By collaborating with public and private sector leaders, Bax is driving practical, impactful circular economy solutions across industries. Our case studies exemplify how circular principles can be applied to a wide range of challenges—from energy and materials to urban systems and the sharing economy. Through this collection, we share insights and learnings to inspire further action in creating a sustainable, circular world.

**For more information on our work and projects, please visit: [https://baxcompany.com/case-studies/](https://baxcompany.com/case-studies/)**

**If you'd like to reach out to a member of the team, email us at [contact@baxcompany.com](mailto:contact@baxcompany.com)**

Bax Innovation

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Business case

Impact on the health and happiness of human populations

Well-being

Direct and indirect reduction in economic costs

Cost Savings

Direct and indirect effects that increase revenues or the potential for new revenues, for example from new products, customer segments, partnerships or business models

Revenue Potential

Efficiency gains on operations or transactions either through cultural or technological shifts

Productivity

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Scalability

Reduced green house gas emissions released into the biosphere

Reduce Emissions (SDG13)

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Reduced use of fossil fuel energy sources and/or increased use of renewable energy

Reduce Energy Consumption

Producing transportation equipment for the movement of goods and people by air, rail, sea, and land, including airplanes, spacecraft and military equipment, ships, boats, rail locomotives and rolling stock, motor vehicles, trailers and semi-trailers, and related equipment, as well as repair services for such equipment

Transportation Equipment

Producing building materials and finished and semi-finished building products for construction

Construction Materials and Products

Producing and refining oil, gas, and other consumable fuels related to the generation of energy

Consumable Fuels

Enacting measures that optimise material use such as 3D printing, etc.

Material efficiency

Using materials that can be easily reused or recycled after use

Reusable, recyclable materials and inputs

Enacting measures that optimise energy use

Energy efficiency

Using renewable energy like solar, wind, etc. or renewable fuels like biomass, etc.

Renewable energy, fuels

Providing repair services or maintenance services for products or parts

Product maintenance, repair

Providing upgrade programmes or upgrade services for products or parts of products

Product upgrade

Generating energy from waste through processes such as anaerobic digestion, gasification, incineration, etc.

Generating energy from waste

Processing waste streams into fuels such as biogas, biofuels, pellets, etc.

Processing waste into fuel

Recovering and reusing waste heat, gas, etc. for energy

Recovery and reuse of waste energy

Designing products so they use as little materials, water, energy, etc. as possible during use

Design for resource efficiency

Designing products to resist damage and wear, and serve a long and useful life.

Design for physical durability

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Engaging in discussions with industry stakeholders to share circular economy best practices and push the industry towards greater circularity

Guidance, dialogue with industry stakeholders

Working together with industry peers to engage in business activities or exploratory projects that advance the circular economy

Joint industry ventures, projects, pilots

Data, knowledge & information sharing

Conduct research

Develop regenerative infrastructure

Advocate for circular change

Crowdsourcing and challenge mechanisms

Environmental assessment & permits

**Ensure access to affordable, reliable, sustainable and modern energy for all**

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Access to electricity and clean cooking fuels has improved in many parts of the world, but 675 million people are yet to be connected to the grids and 2.3 billion are still cooking with unsafe and polluting fuels. 
The war in Ukraine and global economic uncertainty continue to cause significant volatility in energy prices, leading some countries to raise investments in renewables and others to increase reliance on coal, putting the green transition at risk. If the current pace continues, about 660 million people will still lack access to electricity and close to 2 billion people will continue to rely on polluting fuels and technologies for cooking by 2030. 

To ensure access to energy for all by 2030, we must accelerate electrification, increase investments in renewable energy sources, and invest in improving electricity grids.

This goal's targets include: 
- ensure universal access to affordable, reliable and modern energy services;
- increase substantially the share of renewable energy in the global energy mix;
- double the global rate of improvement in energy efficiency;
- enhance international cooperation to facilitate access to clean energy research and technology, including renewable energy, energy efficiency and advanced and cleaner fossil-fuel technology, and promote investment in energy infrastructure and clean energy technology
- enhance international cooperation to facilitate access to clean energy research and technology, including renewable energy, energy efficiency and advanced and cleaner fossil-fuel technology, and promote investment in energy infrastructure and clean energy technology.

Source : [https://sdgs.un.org/goals/goal7](https://sdgs.un.org/goals/goal7)

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7. Affordable and clean energy

Ensure access to affordable, reliable, sustainable and modern energy for all

**Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation**

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The manufacturing industry’s recovery from COVID-19 remains incomplete and uneven: some high-income regions achieved record-high manufacturing value added per capita in 2022 but levels in LDCs were not much higher than the 2015 baseline. 
In the aftermath of the pandemic, data show that higher-technology industries recovered faster and proved to be more resilient, pointing to the need to promote innovation and technology transfer in a way that benefits all countries. 

Inclusive and sustainable industrial development has been incorporated, together with resilient infrastructure and innovation, as Sustainable Development Goal 9 in the 2030 Agenda for Sustainable Development.

To achieve Goal 9 by 2030 it is essential to support LDCs, invest in advanced technologies, lower carbon emissions, and increase global mobile broadband access.

This goal's target includes:
- develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all;
- promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment and gross domestic product, in line with national circumstances, and double its share in least developed countries;
- increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets;
- by 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities;
- enhance scientific research, upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending;
- facilitate sustainable and resilient infrastructure development in developing countries through enhanced financial, technological and technical support to African countries, least developed countries, landlocked developing countries and small island developing States;
- support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities;
- significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020.

Sources: [https://sdgs.un.org/goals/goal9](https://sdgs.un.org/goals/goal9)
[https://sdgs.un.org/topics/industry](https://sdgs.un.org/topics/industry)

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9. Industry, innovation and infrastructure  

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

**Ensure sustainable consumption and production patterns**

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The world is seriously off track in its effort to halve per-capita food waste and losses by 2030.The COVID-19 pandemic has had significant impacts on consumption and production patterns, with disruptions to global supply chains and changes in consumer behaviour. 

Responsible consumption and production must be an integral part of the recovery from the pandemic. 
But the global economy also needs to speed up the decoupling of economic growth from resource use by maximizing the socio-economic benefits of resources while minimizing their negative impacts. 

Reporting on corporate sustainability has tripled since the beginning of the SDG period, but the private sector will need to significantly improve reporting on activities that contribute to the SDGs. 

This primarily entails environmentally sound management of "toxic chemicals" A substantial use of chemicals is essential to meet the social and economic goals of the world community, and these can be used with a high degree of safety when best practices are followed.  Gross chemical contamination, with grave damage to human health, genetic structures reproductive outcomes, and the environment, has been continuing within some of the world's most important industrial areas, and restoration will require major investment as well as the development of new techniques.
Effective control of the generation, storage, treatment, recycling and reuse, transport, recovery and disposal of hazardous wastes is another similar challenge. 
In addition,  solid wastes include all domestic refuse and non-hazardous wastes such as commercial and institutional wastes, street sweepings construction debris, and, in some countries, human wastes. As hazardous waste is frequently intermixed with other waste, this poses particular management challenges.
Finally, this target ensures that radioactive waste is safely managed, transported, stored and disposed of, with a view to protecting human health and the environment. 

To deliver SDG12, it is crucial to implement policies that support the shift to sustainable practices and decouple economic growth from resource use.

Sources: [https://sdgs.un.org/goals/goal12](https://sdgs.un.org/goals/goal12)
[https://sdgs.un.org/topics/chemicals-and-waste](https://sdgs.un.org/topics/chemicals-and-waste)

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12. Responsible consumption and production

Ensure sustainable consumption and production patterns

**Take urgent action to combat climate change and its impacts**

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The science is clear: our climate is heating rapidly. The average global temperatures have increased by 1.2 degrees Celsius since 1880, particularly in the late 20th century. The concentration of atmospheric CO2, the GHG that contributes more than 2/3 to global warming, is at its highest level ever. The Intergovernmental Panel on Climate Change (IPCC) steadily points out that human activities have warmed the atmosphere, ocean and land, producing widespread and rapid changes in the atmosphere, ocean, cryosphere and biosphere. 

Without transformative action starting now and within this decade to reduce greenhouse gas emissions deeply and rapidly in all sectors, the 1.5°C target will be at risk and with it the lives of more than 3 billion people. 
According to IPCC, warming beyond 1.5 degrees could have irreversible and irreparable consequences. However, effective and equitable adaptation and mitigation actions can significantly reduce vulnerability and contribute to climate resilience. To limit global warming to well below 2, preferably 1.5 degrees Celsius, compared to pre-industrial levels, countries came together to hold themselves accountable under the Paris Agreement. 

Failure to act leads to intensifying heat waves, droughts, flooding, wildfires, sea-level rise, and famines. Emissions should already be decreasing now and will need to be cut almost by half by 2030 - a mere seven years from now. 


To combat climate change and its impacts by 2030, urgent and transformative action is needed to meet the commitments under the Paris Agreement across mitigation and adaptation efforts.

Sources: [https://sdgs.un.org/goals/goal13](https://sdgs.un.org/goals/goal13)
[https://sdgs.un.org/topics/climate-action-synergies](https://sdgs.un.org/topics/climate-action-synergies)

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13. Climate action

Take urgent action to combat climate change and its impacts

Narrow strategies reduce material and energy use. Currently, material use is highly inefficient and ineffective; we can deliver similar social outcomes by using much less and phasing out fossil fuels, for example. This doesn’t mean being worse off, but rather focusing on using materials efficiently: think in terms of riding a bike instead of driving a car, eating less meat, and living in a space that suits your needs. Using less is a core tenet of the circular economy—yet currently, the threshold for sustainable consumption, 8 tonnes per person, is being surpassed by 1.5 times. 

Narrow

Regenerate strategies phase out hazardous or toxic materials and processes and substitute them with regenerative biomass resources. A circular economy aims to mimic natural cycles—by shifting to more regenerative farming practices, for example—while also maximising the share of circular biomass that enters the economy. Regeneration can happen both at the systems level (by designing regenerative processes) as well as at the product level (by switching synthetic to organic fertilisers, for example).

Regenerate

Cycle strategies aim to cycle and reuse materials at their highest value: they maximise the volume of secondary materials re-entering the economy, ultimately minimising the need for virgin material inputs and therefore also narrowing flows. Of course, virgin materials will always be needed to a degree: all materials degrade and can’t be cycled infinitely, use energy, and require blending with virgin materials to maintain strength and functionality.

Cycle

Archetypes

Impacts

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Industries

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Materials

A framework of policy instruments that enabled and encourage the transition to the circular economy

Policy Instruments

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A framework of policy instruments that enable and stimulate the transition to the circular economy

Nace Sectors

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Urban Opportunities

Whilst no two countries are the same, there are still obvious similarities between some of them, with discernible development patterns and parallels in evidence. Common problems and shared solutions help place unique country identities and individual issues in context.

Whilst this classification is far from clear-cut and exhibits some overlap, it does underline how the discourse on transitioning to a circular economy needs to account for both differences and commonalities, if we are to arrive at a more strategic and instructive analysis. It also allows to highlight a set of key themes that are likely to be central to the countries that fall under the respective profiles. 

Country profiles (Build, Grow, Shift)

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A framework to distinguish between different country profiles and their circular transition needs.

Browse case studies by type of implementing stakeholder.

Implementing stakeholders

80+ circular strategies for product development 
organised hierarchically into three tiers
with tier 1 and tier 2 based on the Key Elements Framework

DISRUPT

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

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The Circular City Actions Framework provides urban changemakers with five complementary strategies they can use to start working towards a more circular system. 

The framework is action-based to provide users with concrete strategic directions and showcase the desired outcomes of each strategy. 
The framework consists of five complementary **strategies**, under which **sub-strategies** provide further detail. Finally, each sub-strategy consists of a diversity of tangible **solutions** which are framed in relation to key thematic areas. 

Note: solutions are currently focused on:
- 🍏 **Food systems**
- 🏢  **Built environment**
- 👕📱  **Consumer goods**
- ⚡ **Energy Systems**
- 🚌 **Mobility Systems**
- 💧 **Water Systems**

More thematic areas are coming soon...

'Click through each of the five strategy cards below to explore the framework and circular economy case studies in more depth!'



This framework was developed in collaboration with ICLEI, Metabolic and Ellen MacArthur Foundation with support from the MAVA Foundation. Read more about it [here]( https://circulars.iclei.org/action-framework/). 



Circular City Actions Framework

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An action-based framework for local governments working towards circular cities

Thematic Areas

City Stakeholders

In a circular economy:

* Food is produced regeneratively and, where possible, locally; 
* Biomass is optimally used—from agricultural by-products to manure, rainwater or used water; 
* Food losses and waste and packaging waste are designed out entirely; 
* Healthy, planetary diets are promoted and easier to access; and 
* Environmental and economic benefits are balanced with benefits to people and animals.

This definition builds on those of the [Ellen MacArthur Foundation](https://ellenmacarthurfoundation.org/cities-and-circular-economy-for-food), [Wageningen University](https://www.wur.nl/en/Dossiers/file/Circular-agrofood-system.htm), the [Platform for Accelerating the Circular Economy](https://pacecircular.org/sites/default/files/2021-02/circular-economy-action-agenda-food_0.pdf ) (PACE), as well as Circle Economy’s own work in analysing the climate mitigation potential of [circular food interventions](http://circularity-gap.world/2021).

Explore the different themes under this definition below.

Circular food themes

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Explore different themes under the concept of 'circular food'

Test Framework

Challenges

Based on the ongoing ISO standardisation process, a taxonomy has been defined under which to cluster indicators to measure circularity. 

ISO Taxonomy

If managed well, the transition to the circular economy will have multiple benefits for the labour market, including the opening up of job opportunities, raising job standards and reducing inequalities through a global redistribution of value. But a positive transition to circularity for work and workers must be underpinned by three pillars: upskilling the workforce, quality of work and inclusive job opportunities. Find out more and explore cases that illustrate these pillars below.

Circular Jobs Initiative Pillars

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A positive transition to circularity for work and workers must be underpinned by three core pillars.

This is a survey that dives into understanding the policy environment around specific circular solutions. 

The survey is divided into five sections, based on the five key elements of the Circular Cities Action Framework. 
Each section asks 2-3 questions to explore which policies may or may not be present within your city to support a transition towards a circular economy. 

You are not alone! Each question provides some practical examples from cities around the world that have adopted a certain policy to support their transition. This can help to compare with your city - is your city doing something similar?

The survey answers should be based on your current knowledge, and not illicit additional research - ! Please make use of the Not sure option as appropriate.


Ganbatte Cities Policy Tracker [Food]

Ganbatte Cities - Policy tracker policy instruments

Policy Tracker - TEST

The framework consists of 21 complementary interventions, across six scenarios - one for each of the six societal needs we model. These interventions can mitigate climate impact by curbing GHG emissions

Note: interventions are currently focused on:
- 🏠 Housing 
- 🍎 Nutrition
- 🚗 Mobility
- 👚📺 Consumables
- 👩‍⚕️👨‍⚕️ Healthcare
-  🔊 Communication

These 21 interventions are spread across six societal needs and wants, with a set of solutions. Within these solutions are strategies on ’how to get there'.  

The framework moves beyond incremental action and provides solutions that will require behavioral change (dietary shifts towards less meat consumption, for example) and the adoption of state-of-the-art technologies in the industry to mitigate emissions in hard-to-abate sectors (such as steel manufacturing). It illustrates how continued globalisation can benefit from the uptake of digital solutions. The combined interventions showcase the mitigation potential that begins where the current country pledges end; illustrating the additional impact our interventions can bring to the NDCs. In short, the interventions provide input for a more profound fundamental transformation than the more current pathways that make up the vast majority of NDCs. 

Together, the combined interventions can almost double the current global Circularity Metric of 8.6%, bringing it to 17%. 

This results in:
• Shrinking global material use and extraction by 28%. 
• Cutting global GHG emissions by 39%—fully closing the Emissions Gap as defined in our report and taking into account the updated NDCs.
• Allowing the world to achieve the Paris Agreement’s goal of keeping at 1.5-degrees of warming by 2032.

*This framework was developed in the Circularity Gap Report 2021. Read more about it [here](https://www.circle-economy.com/resources/circularity-gap-report-2021)*






Global Circularity Gap Report

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An intervention-based framework for nations and stakeholders working towards circular countries

Indicator Cluster

This refers to the framework, standard or database from where the indicator is sourced

Indicator Source

The Textiles Key Elements Framework is based on the main Key Elements Framework which renders the elements of the circular economy salient and serves as a basis to derive textile-focused strategies and interventions. 

The framework is action-based to provide users with concrete inspiring exemples to prevent and reduce the textiles waste mountain. 

The Framework consists of:
- 3 core elements: activities directly handling textile product or material flows; and uniquely,
- 4 Enabling Elements: those that remove obstacles for core actors.

Under which strategies provide further detail. Finally, each strategy consists of a diversity of tangible solutions which are framed in relation to the sought outcome. 

'Click through each of the seven elements cards below to explore the framework and circular textile-focused case studies in more depth!'

This framework was developed in collaboration with Circle Economy's textiles team. Read more about it [here]( https://www.circle-economy.com/programmes/textiles). 

Textiles Key Elements Framework

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 An action-based framework for apparel brands working towards circular strategies

This is a list of possible indicator units

Indicator Units

Indicator Users

Indicator Scale

Indicators

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**These 17 Goals recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.**

The SDGs build on decades of work by countries and the UN, and especially on the Millennium Declaration adopted in September 2000 at UN Headquarters in New York which let to the elaboration of eight Millennium Development Goals (MDGs) to reduce extreme poverty by 2015.

In 2015, the Paris Agreement was signed. A major blueprint came out of this: The Sustainable Development Goals: 17 overarching goals—and 169 targets—that governments are aiming to meet by 2030. Significant progress has been made in terms of poverty, health and inequality, but there's still a way to go. This is where the circular economy comes in: by circulating resources multiple times, the circular economy tackles issues of scarcity and allows all to access what they need—without overburdening the earth. If it's implemented in a holistic way—affording attention to social considerations and the fair distribution of resources— it also offers a pathway for achieving the SDGs; and the link between the two is ever-growing. To read more about the link between the SDGs and the circular economy, click [here](https://www.circle-economy.com/blogs/how-the-circular-economy-can-help-us-reach-the-sustainable-development-goals).

It is the Division for Sustainable Development Goals (DSDG) in the United Nations Department of Economic and Social Affairs (UNDESA) which provides substantive support and capacity-building for the SDGs and their related thematic issues. TheDSDG plays a key role in the evaluation of UN systemwide implementation of the 2030 Agenda and in advocacy and outreach activities relating to the SDGs. In order to make the 2030 Agenda a reality, broad ownership of the SDGs must translate into a strong commitment by all stakeholders to implement the global goals. DSDG aims to help facilitate this engagement.
Alongside this, the annual High-level Political Forum on Sustainable Development serves as the central UN platform for the follow-up and review of the SDGs.
In addition, the UN Secretary-General presents an annual SDG Progress report, which is developed in cooperation with the UN System, and based on the global indicator framework and data produced by national statistical systems and information collected at the regional level.

To read more information: [https://sdgs.un.org/goals](https://sdgs.un.org/goals)

Sustainable Development Goals (SDGs)

<p>This case study highlights the integration of circular economy principles into the development of the IJmuiden Ver Alpha wind farm, a 2GW offshore wind farm located in the Dutch North Sea. Circular Industry experts at Bax supported Noordzeker—a consortium of SSE Renewables, Pensioenfonds ABP, and APG—in securing a permit to develop the wind farm, capable of generating enough energy to meet approximately 7% of the Netherlands' current electricity demand, while setting a new benchmark for sustainability in offshore wind development.</p>