PressRelease_HaelixaXSoorty_170122.pdf

large_switch logo.png

medium_switch logo.png

small_switch logo.png

thumbnail_switch logo.png

switch logo.png

This collection features a selection of inspiring examples of the circular economy, compiled in the context of the Switch to Circular Economy Value Chains programme (SWITCH).

Launched in 2020, SWITCH is a five-year initiative that assists EU multinational companies and their suppliers from developing countries to switch to more circular economy approaches and practices in three selected value chains: [Plastic Packaging](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=111), [Textile & Garments](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=99), and ICT and Electronics.

The overall objective of SWITCH is to support the “transformation towards a circular economy”, and to contribute to sustainable growth, low carbon and climate resilient development, decent jobs creation, and a safer, healthier and pollution-free environment.

SWITCH is co-funded by the European Union and the Government of Finland, and implemented by UNIDO, in collaboration with Chatham House, Circle Economy, and the European Investment Bank.
Learn more at www.switchtocircular.eu

![Switch_logo_2022_with_space-01 (1).png](https://goldilocks-images.s3.eu-west-1.amazonaws.com/Switch_logo_2022_with_space_01_1_c270c8218c.png)





medium_switch_logo_circle-01.jpg

small_switch_logo_circle-01.jpg

thumbnail_switch_logo_circle-01.jpg

switch_logo_circle-01.jpg

Switch to Circular Economy Value Chains

large_SWITCH KH cover image.jpg

medium_SWITCH KH cover image.jpg

small_SWITCH KH cover image.jpg

thumbnail_SWITCH KH cover image.jpg

SWITCH KH cover image.jpg

Business case

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Providing upgrade programmes or upgrade services for products or parts of products

Product upgrade

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Engaging in discussions with customers to educate and raise awareness of the circular economy and explore circular opportunities together

Customer dialogue, marketing 

VISION:
Products and services are designed for multiple use and material value retention, with maximum positive impact.

DETAIL: 
Imagine a time when…products flow via optimal collection and distribution streams into reusable and repairable product platforms. Reuse and access models are dominant, and products are designed for multiple recirculation before biodegrading (if designed to do so), or being broken down into reusable raw materials for production. People only consume what they need. Production and consumption wastes have been fully eliminated and multifunctional, season-less and timeless fashions are the norm, yet still fulfil our human need for expression and creativity without constraint. All business models, organisations, governments and citizens play a role in maintaining a healthy, functioning circular ecosystem.

Products and Services

Ensure renewable, reusable, non-toxic resources are utilised as materials and energy in an efficient way

Prioritise regenerative resources [Textiles]

Utilise bio-based, reusable, non-toxic and non-critical materials

Regenerative materials [Textiles]

Using materials that can be easily reused or recycled after use

Reusable, recyclable materials and inputs [Textiles]

Impacts

small_climate-4803653_640.jpg

thumbnail_climate-4803653_640.jpg

climate-4803653_640.jpg

Industries

small_coast-wind-turbine-sea-sky.jpg

thumbnail_coast-wind-turbine-sea-sky.jpg

coast-wind-turbine-sea-sky.jpg

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

large_photo-1515534238346-fb9ae3e399d0.jpg

medium_photo-1515534238346-fb9ae3e399d0.jpg

small_photo-1515534238346-fb9ae3e399d0.jpg

thumbnail_photo-1515534238346-fb9ae3e399d0.jpg

photo-1515534238346-fb9ae3e399d0.jpg

Circle Economy's framework of strategies and activities that define the circular economy

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

thumbnail_wctd.jpg

wctd.jpg

The Textiles Key Elements Framework is based on the main Key Elements Framework which renders the elements of the circular economy salient and serves as a basis to derive textile-focused strategies and interventions. 

The framework is action-based to provide users with concrete inspiring exemples to prevent and reduce the textiles waste mountain. 

The Framework consists of:
- 3 core elements: activities directly handling textile product or material flows; and uniquely,
- 4 Enabling Elements: those that remove obstacles for core actors.

Under which strategies provide further detail. Finally, each strategy consists of a diversity of tangible solutions which are framed in relation to the sought outcome. 

'Click through each of the seven elements cards below to explore the framework and circular textile-focused case studies in more depth!'

This framework was developed in collaboration with Circle Economy's textiles team. Read more about it [here]( https://www.circle-economy.com/programmes/textiles). 

Textiles Key Elements Framework

large_hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg

medium_hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg

small_hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg

thumbnail_hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg

hector-j-rivas-Nh6NsnqYVsI-unsplash.jpg

 An action-based framework for apparel brands working towards circular strategies

![Screen Shot 2024-10-21 at 16.53.12.png](https://goldilocks-images.s3.eu-west-1.amazonaws.com/Screen_Shot_2024_10_21_at_16_53_12_12858da6aa.png)

Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

medium_Screen Shot 2024-10-21 at 16.53.12.png

small_Screen Shot 2024-10-21 at 16.53.12.png

thumbnail_Screen Shot 2024-10-21 at 16.53.12.png

Screen Shot 2024-10-21 at 16.53.12.png

    This garment is made with 10% recycled cotton and 90% virgin cotton. The recycled cotton is authenticated and traceable from post-consumer waste until finished garment using Haelixa’s DNA markers.
The “Marked and Traced by Haelixa” label on this product confirms the recycling claim.  
  

Pakistan

medium_blob

small_blob

thumbnail_blob

blob

Founded in 1983, Soorty is Pakistan's largest vertically integrated denim manufacturer.

Soorty

aelixa Ltd. pioneers the development and commercialization c of disruptive product traceability solutions to ensure full end-to-end supply-chain consumer good traceability, with a special focus on sustainable and ethically manufactured products, such as organic textiles and conflict-free minerals. Haelixa marking technology is based on DNA markers, which are physically applied to the material and stay linked to it, providing a traceable physical fingerprint from producer to retail.
For more information, please visit https://www.haelixa.com


Haelixa

<p>As the demand for recycled cotton in textiles is growing, it is important to substantiate the recycled fiber content and origin (e.g pre- or post-consumer waste, organic or not) in textiles. This can be done with physical supply chain traceability in place. Haelixa DNA markers are easily applied to the raw material or to semi-finished products at any production step. A dedicated landing page (accessed through a QR code on garments) allows customers to visualize the processing stages where the DNA marker has been verified.&nbsp;In its pilot with Pakistan denim mill manufacturer Soorty, Haelixa successfully claimed post-consumer waste with its DNA-based traceability solution.</p>