To achieve the goal of zero-waste, Atunas created the "MIT Outdoor Textile Ecological Circularity," having successfully united domestic suppliers across the supply chain to launch Atunas' first fully recyclable clothing. From the source manufacturer to the manufacturing process, consumers, and recycling, Atunas has fully implemented the circular economy concept.

Reducing carbon from the source and promoting the use of single-materials for all products

Atunas has launched the “All Love Recycled Clothing," which is made from 80% recycled PET bottles and 20% single polyester fiber from second-hand clothing and scraps of fabric. In addition, only single-polyester materials are used to make the whole clothing, including the fabric, woven labels, labels, zippers, buttons, and sewing threads. This allows them to be disposed of directly in the recycling bin at a designated place, making it easy to recycle and reuse them without the need for complex sorting. Dyes of "All Love recycled clothing " are applied to the Eco-friendly inks, ensuring dyes and inks were removed in the decolorization process. The company also uses 100% biodegradable packaging bags!

Integrating an end-of-line recycling system and setting up recycling stations across Taiwan

Atunas provides repair services for its products to extend their service life. It also cooperates with recycling companies to set up designated recycling stations across Taiwan to promote the recycling of used clothes, and provides rewards points to encourage consumers to recycle them. Starting from April 2023, recycling stations have been set up in 31 stores across Taiwan within 6 months.