Business case

Impact on the availability of resources as well as their effect on living organisms, ecosystems, and components of the environment.

Ecological Impact

Impacts on the financial condition of a company, as well as the the economicconditions of its stakeholders and on economic systems at local, national, andglobal levels.

Economic Impact

Direct and indirect effects that increase revenues or the potential for new revenues, for example from new products, customer segments, partnerships or business models

Revenue Potential

Scalability

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Producing and providing business and consumer goods and services

Goods and Services

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

Employ online platforms to connect and improve information sharing between stakeholders

Digital platforms

Developing or utilising online marketplaces to enable the peer-to-peer exchange of products and services

Peer-to-peer online marketplaces

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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The new ecommerce              growth formula  Gift your customers a resell buttonCustomers can resell preloved items in 60 seconds on your brand websitePurchasing a used item reduces it's carbon footprint by 82%Integrate with your existing loyalty and rewards program55% of sellers opt for store creditHands free technology and operations.Install our app and get started in months daysWe handle all customer support, fraud and logisticsIntegrate with existing ERP systems for uninterruped operationsYour warehouse can list damaged inventoryReduce wastage of inventory with minor defectsImprove your profit marginsEmpty out precious warehouse spaceBoth, brands and sellers earn while making the earth greener.75% of customers who bought preloved, came back to buy first handBuild brand loyalty through store creditGenerate 12-22x ROAS from store credit*Read our case studies to learn more!A return policy is not enoughyou need a resale policy“Relove helps customers stay loyal to brands. We have seen our customers appreciate our brand even more after launching Relove.”ShivanginiFounder, The Summer House“Relove has helped us acquire new customers - people who are aware that buying preloved can slow down climate change”Sujata and TaniyaCo-Founders, Suta“Our preloved listings sell out so fast it’s unbelievable. We are so happy to be able to extend the life of handmade Jodi pieces.”Karuna and GauriCo-Founders, The Jodi Life“Sustainability is one of the most important things to me as a fashion founder. Launching Relove on my store was a natural progression for our business to stay ahead of our sustainability goals.”Meghna GoyalFounder, Summer Somewhere“Giving my customers a resell button has brought them closer to the brand. Solving customers problems builds deep level of loyalty.”Pari ChowdharyFounder, BunaaiEnabling a Resell button empowers your customers to reduce their water, waste and carbon footprint. Adopting circularity for your brand helps you shift the idea of sustainability from a burden to a growth channel. Everytime a garment is resold - The Products weight in CO2 is eliminatedOf the garments footprint is reduced“Technology startup Relove aims to transform the circular fashion economy in India, enabling customers to resell clothing through brand websites.”“Relove was born out of this need to ensure authenticity and close the gap between thrifting and fashion labels”“How these green techs are waging a war on the waste crisis”“Technology will change how we create, sell and consume fashion”“One of the celebrated sustainable brands The Summer House has a platform (Relove) where customers can buy and sell verified pre-owned (pre-loved) garments purchased from The Summer House”Everybody has questions, we're here to answer them.Relove bears the cost of the shipping between the seller and buyer. This cost is factored into the comission charged on the sale of the item.Relove verifies the authenticity and condition of the item before it is approved for listing. The item is verified using a combination of manual and automated techniques. Additionally, the seller's payment is held in escrow until the buyer confirms the state of the item.Relove takes responsibility for any fraud and damaged item during transit.Relove uses a prepaid wallet system for the relove comission - this includes payments made to the seller, transportation and packaging costs. A prepaid system helps ensure the seller is paid in time and there is enough balance available.Relove handles all cancellations, however refunds are handled by the merchant since they are processed on their payment gateway.Yes, the storefront can be fully customized depending on the merchant requirements. We provide an initial standard template however this can be changed as per the requirement. Reach out to as contact@relove.in for more information.We do not currently offfer a whitelabel solution. However this may be available in the future. Reach out to us at contact@relove.in to let us know about your requirements.We recommend you offer store credit upto 10-15% of the value of the product being sold; or calculated as a factor of your acquisition costs on other channels.Store credit is a great way to incentivize sellers to shop with you again and building customer loyalty.Relove servers have a great customer acquisition channel for brands to acquire new customers that are eco-conscious. 45% of relove customers are new to our brandsIt is important to note that the resale market for your products already exists on 3rd party websites. Relove simply allows the brand to reclaim this market.Yes, orders made offline or gifted can also be resold. As long as the required product information for the product is present.Yes, you can decide which products or categories can be made available for resale.No. We require the product information of the product being sold be available on the store. This helps keep a consistent and high quality experience for buyers, along with reduced fraud.Yes! You are required to wash or dry clean the item before shipping it. Pass on the love., just as you would expect it to come to you.Relove transactions are not reversible. Relove does not offer returns to the buyer or seller for reloved products, unless the product does not match the condition listed.Read our return policy here48hrs after the item has been delivered you will receive a payment link on your provided email id and phone number. (Unless an issue has been raised by the buyer). You can choose the payment method of your choice - NEFT, RTGS, UPI, IMPS and more.You can also choose to get paid in store credit. Store credit is a discount code that can be redeemed through the brand you have purchased. Discount codes have no expiry date but they can be used only once.Relove retains the right to charge a penalty in the following scenarios -The item is not received in the condition specified during listing.The item has not been cleaned or washed.Relove will choose to charge a cleaning fee, or an adjustment to the price of the item at it's discretion.Relove will provide the packaging required to ship your item right from your doorstep! You will receive a box or envelope with the shipping label already attached. Just drop your cleaned/washed item in and we will arrange for the pickup! The item must be sent within 3 business days.If you decide to change your mind and keep the item before it is sold, you can let us know at contact@relove.in . We will remove the product from the website. We recommend that you avoid using the item after it has been listed for sale.When you ship the item, you will provide photographic evidence of it's condition during packaging. If the item is damaged/lost during shipping, Relove will take responsibility for the item and investigate the matter with our courier partners.We set the price based on a unique algorithm that considers several factors such as age, condition, style and many other factors. We aim to price the item at a point that will most increase the likelihood of it's sale.These items may be delisted from the store or may be custom items that are no longer listed. Contact us over email at contact@relove.in if you believe this is an error.If you have purchased the item as a guest, you will need to first create an account. Click on the create account on the wardrdobe page, use the same email address you provided during your guest checkout.Once your account is created, you can login and view your orders to resell.Still not able to find your orders? Drop us a note at contact@relove.inYes! If you have more than 3 items to resell, drop us a note at contact@relove.in and we will pickup and photograph the items for you.Only items directly purchased from brands are listed for sale. These items are verified through past orders and confirmed through images and videos.Relove transactions are not reversible. Relove does not offer returns to the buyer or seller for reloved products, unless the product does not match the condition listed.Read our return policy here.If you receive an item with damages or in a condition different than specified by the seller, let us know within 48 hrs and we will investigate the matter and issue a refund.Read our return policy here.Shipping reloved items can take longer than regular products as the item is shipped directly from the seller and is verified by our team. Allow a minimum of 10 to 14 days for your item to be delivered.You will receive regular updated on the status of your item via email.We use a fraction of our wardrobe on a regular basis while the rest simply lies unused. Yet the size of the average wardrobe has doubled over the last 10 years. The fashion industry contributes to 10% of global CO2 emissions. Thrifting allows us to make the maximum use of garments already in circulation.All orders are non-reversible! Please make sure you have reviewed the item and it's condition before buying.Read our return policy here.Packages to the seller containing labels and envelopes are made from recycled paper. Whereas the enevelope itself is made from kraft paper that is recyclable.The CO2 emissions from shipping are a small fraction of the emissions required to make a completely new garment. Right from extraction of the raw material, the waste water while making the fabric, tailoring and the eventual shipping of the new garment itself.The most sustainable alternative continues to be to buy less, but if you still need that new outfit, why not thrift it; You can get a great deal while you're saving the planet too!

Mumbai

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Relove

<p>The adoption of a peer-to-peer resale marketplace and bespoke takeback programs enables brands to embrace circularity, reduce waste, and empower customers to actively participate in sustainable practices. By providing seamless reselling options and emphasizing environmental benefits, Relove helps brands to achieve outcomes in terms of reduced carbon footprint, water conservation, and business growth.</p>