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<p>Atma Leather, a B2B enterprise, has emerged as a game-changer in the leather industry by introducing Banofi, a vegan plant-based leather made from banana crop waste. This case study explores the rationale behind Atma Leather's innovative approach, the environmental and social issues it addresses, the development process of Banofi Leather, its unique characteristics, market potential, competitive landscape, and sales and marketing strategy. The objective of Atma Leather is twofold: to tackle the pollution and animal cruelty associated with the leather industry, while also addressing the growing issue of crop waste, particularly in India.</p>

Disrupting the Leather Industry with Banofi

We are producing plant leather from banana crop waste. This material is comparable quality to animal hide in performance but is vegan, cruelty-free, sustainable, circular and made from waste. As the world transitions towards more environmentally-friendly alternatives, our proprietary material- Ban-o-fi (banana-fibre leather)- is poised to disrupt a highly polluting industry.