Business case

Scalability

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Operating networks and software that enable the exchange and broadcasting of information, such as entertainment and internet software, television, cable, satellite or radio broadcasting systems, and cellular, wireless and/or fixed-line telecommunications services

Software and Communications

Providing products through leasing, rental, or pay-per-use models instead of sales

Leasing, rental, pay per use

Providing services through a subscription plan with regular payment schemes

Subscription-based services

Maintenance to extend useful life

Build countries consume 13% of the global material footprint, while they account for almost 50% of the population. 

Examples include countries in Sub-Saharan Africa and South Asia such as: 
- Bangladesh
- Ethiopia
- Nigeria
- Pakistan
- The Philippines
- Some small island states, ...

Minimal contribution to the overshoot of planetary boundaries: these countries contribute 20% of land use change, 30% of
freshwater use, 23% of phosphorus emissions to soil, and 11% of nitrogen emissions.

To find out what country profile your country belongs to, explore [this interactive story](https://circularity-gap.world) and search for your country on the final map.

Build

Grow countries globally account for 55% of all raw material extraction and 52% of the material footprint, while housing around 37% of the global population.

These are larger Southeast Asian countries and countries in Latin America and Northern Africa, as well as those with an economy in transition in Eastern Europe, the Caucasus, and Central Asia.

Examples include :
- China
- Indonesia
- Brazil
- Mexico
- Vietnam
- Myanmar
- Egypt, ...

Large contribution to the overshoot of planetary boundaries—largely due to the consumptions of local materials in higher-
income (Shift) countries: these countries contribute 50% of climate change, 62% of nitrogen, 60% of phosphorus, 53% of freshwater use and 42% of land use change.

To find out what country profile your country belongs to, explore [this interactive story](https://circularity-gap.world) and search for your country on the final map.

Grow

These countries are home to around a quarter of the global population, yet consume over one-third (34%) of raw materials. Shift countries’ material footprint per capita is 4.6 times that of Build countries (largely due to the overconsumption of consumer goods imported from Grow counties) and 1.6 times that of Grow countries.

These are high-income countries in the Global North, as well as in the Gulf, Australia, and Oceania. Examples include:
- Member States of the EU
- the US
- Japan
- the UK
- Canada
- Argentina, ...

While much of their infrastructure is already built, they still contribute heavily to the overshoot of planetary boundaries: they contribute 42% of climate change, 27% of nitrogen, 18% of phosphorus, 16% of freshwater use and 38% of land use change.

To find out what country profile your country belongs to, explore [this interactive story](https://circularity-gap.world) and search for your country on the final map.  


Shift

- Recycle plastics
- Use recycled toilet paper
- Use recycled writing paper
- Increase recycled materials in furniture
- Start closed loop recycling of synthetic fibres

Saving: 0.31 Gt emissions and 0.45 Gt material use

👚📺 Circular consumables

Impacts

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Industries

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A framework of policy instruments that enabled and encourage the transition to the circular economy

Policy Instruments

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A framework of policy instruments that enable and stimulate the transition to the circular economy

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Whilst no two countries are the same, there are still obvious similarities between some of them, with discernible development patterns and parallels in evidence. Common problems and shared solutions help place unique country identities and individual issues in context.

Whilst this classification is far from clear-cut and exhibits some overlap, it does underline how the discourse on transitioning to a circular economy needs to account for both differences and commonalities, if we are to arrive at a more strategic and instructive analysis. It also allows to highlight a set of key themes that are likely to be central to the countries that fall under the respective profiles. 

Country profiles (Build, Grow, Shift)

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A framework to distinguish between different country profiles and their circular transition needs.

The framework consists of 21 complementary interventions, across six scenarios - one for each of the six societal needs we model. These interventions can mitigate climate impact by curbing GHG emissions

Note: interventions are currently focused on:
- 🏠 Housing 
- 🍎 Nutrition
- 🚗 Mobility
- 👚📺 Consumables
- 👩‍⚕️👨‍⚕️ Healthcare
-  🔊 Communication

These 21 interventions are spread across six societal needs and wants, with a set of solutions. Within these solutions are strategies on ’how to get there'.  

The framework moves beyond incremental action and provides solutions that will require behavioral change (dietary shifts towards less meat consumption, for example) and the adoption of state-of-the-art technologies in the industry to mitigate emissions in hard-to-abate sectors (such as steel manufacturing). It illustrates how continued globalisation can benefit from the uptake of digital solutions. The combined interventions showcase the mitigation potential that begins where the current country pledges end; illustrating the additional impact our interventions can bring to the NDCs. In short, the interventions provide input for a more profound fundamental transformation than the more current pathways that make up the vast majority of NDCs. 

Together, the combined interventions can almost double the current global Circularity Metric of 8.6%, bringing it to 17%. 

This results in:
• Shrinking global material use and extraction by 28%. 
• Cutting global GHG emissions by 39%—fully closing the Emissions Gap as defined in our report and taking into account the updated NDCs.
• Allowing the world to achieve the Paris Agreement’s goal of keeping at 1.5-degrees of warming by 2032.

*This framework was developed in the Circularity Gap Report 2021. Read more about it [here](https://www.circle-economy.com/resources/circularity-gap-report-2021)*






Global Circularity Gap Report

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An intervention-based framework for nations and stakeholders working towards circular countries

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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Helsinki

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Rentle

In our new online interview format ‘What’s happening out there?’, Circle Economy features entrepreneurs that own a business based on circular principles. In this first episode we spoke with Tuomo Laine - Co-founder and CEO of Rentle - a circular commerce platform. This Finish company develops e-commerce infrastructures for other businesses to make products rentable in a few clicks.&nbsp;When Rentle first started, their customers were mainly ski resorts. But since day one, they always knew that they were building something that is applicable for all industries. Soon they will be able to launch some news around clothing rentals. Read more below and watch the first episode of ‘What’s Happening Out There?’ now!

Circular Commerce Platform 'Rentle' Empowers Commerce Outside of Ownership

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Deliver products through business models that ensure maximum value

Product business models

   https://www.youtube.com/watch?v=fth0JEwp1Fw          Greenplat Online waste management network Circular Packaging Brazil    Piloting Partner : AB InBev Program Cohort: 2    Online waste management network.   Founders              Chicko De Sousa   
           Anauyla Batista   
       Corporate partners                

Rentle is a service that makes anything rentable by providing rental software, inventory management and sales channels, Rentle is intended to support moving from linear to circular sales.