This collection is being created to regroup all case studies related to the packaging industry (CAT purpose)

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Packaging collection

Business case

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.

Retail

Producing basic and specialty chemicals, inks, agricultural chemical such as fertilisers and pesticides, plastics including packaging, and rubber

Chemical and Plastic

Processing and producing food and beverages for consumption

Food and Beverage

Preserving and conserving biological products such as food, forests, etc.

Preservation, conservation

Designing products with a single material type to more easily recycle them after use

Design for recycling - mono-materials

In the context of cities, regenerating ecosystems refers to the active protection of native habitats or the conservation and restoration of natural habitat analogues. Examples: reforestation and afforestation in urban contexts, protection of birds and local wildlife, management of green spaces, and removal of waste and plastic (or other anti pollution measures).

Regenerate ecosystems

Other

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Urban Opportunities

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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 Plastics packaging manufacturer, Faerch Plast, has announced that it has been granted a European patent for its MAPET II recyclable mono material for meat, poultry and fish. Faerch Plast’s MAPET II, is mono packaging produced from a single material and specially developed for sealing fresh meat, poultry and fish, allowing consumers to transport packs home without the risk of leakage and potential contamination from juices, as well as ensure the modified atmosphere is maintained. The packaging has the same properties as multi-layer materials, but is made using mono APET (Amorphous polyethylene terephthalate). It is also cost effective in comparison to non-recyclable laminates. Lars Gade Hansen, Chief Executive Officer, Faerch Plast, commented: “We are proud to be granted the European patent for MAPET II. This ground-breaking product was a long time in development and has been well received by the European food industry. “Since early 2011 significant volumes of MAPET II trays have been delivered to the market. The patent reinforces our commitment to the on-going development of innovative, functional and eye-catching packaging that offers shelf life, storage, environmental and cost benefits.” MAPET II, manufactured from Post-Consumer Recycled materials, offers benefits as it can be easily sorted and recycled where the right infrastructure is in place. It also boasts superior clarity to allow consumers to assess the quality and integrity of food products prior to purchase. Faerch Plast adds a small amount of special adhesive to the rim of each tray to ensure that it can be sealed easily rather than including a PE top layer. The adhesive, also developed by the company, is approved for direct contact with food.  MAPET II trays can be used with a wide range of lidding films, including market standard PE, and processors and packers do not need to change lidding films or production equipment, helping increase lines speeds and operating efficiencies.  

 
World’s leading seafood company the first to change from PP to APET with Faerch's new easy-to-seal MAPET® II packaging.

Marine Harvest, said to be the world’s leading seafood company and largest producer of farmed salmon, was the first organisation to use MAPET® II, the revolutionary new packaging material from specialist manufacturer of quality plastics trays and containers for the food industry, Faerch A/S.  K 2187-1P Featuring similar properties as APET/PE, MAPET® II is produced from just one material, MONO APET or MAPET®, which seals easily and more securely than its predecessor, MAPET I and offers improved transparency for greater visibility of the product.
Faerch is supplying Marine Harvest (Benelux) with MAPET® II trays for packing fresh fish products for one of its customers, retailer Albert Heijn.   
Phillippe De Bie of Marine Harvest, explained: “Our customer wanted to redesign their packaging to create a uniform look and feel across its entire poultry, red meat and fish product ranges. A major requirement of the re-design was that the trays had to be completely transparent in order to convey the freshness of the products.”
He continued:  “It was obvious from the beginning that APET, which is not always easy to seal but has excellent clarity, had to be used. So, our best option by far was the new MAPET® II, with its excellent sealability and improved transparency.  Plus the new trays are more rigid than PP, do not deform, transport well and comply to HACCP rules.”  
Because MAPET® II is a recyclable mono material produced from recycled packaging, where the right waste infrastructure is in place, it presents increased benefits to the environment as well as cost-savings against a more expensive, non-recyclable laminate.

De Bie comments: “Planet is one of the four pillars of the Marine Harvest mission statement, so the environmental benefits were key to our decision. Plus, the authorities in the Netherlands have recently implemented a new campaign whereby all plastic packaging which can be recycled gets a ‘Plastic Heroes’ logo, so it was important for our customer to comply with these regulations.” 
An additional bonus was the ability to change over to APET without the need for a major investment in new tools and machinery. Marine Harvest has been able to utilise its existing machines for de-nesting and sealing the MAPET® II trays, with just a few minor alterations needed to the parameters of the sealing machines. 
Following a thorough research project into the packaging options available on the market, plus a visit to Faerch’s production plant in Holstebro, Denmark, Marine Harvest is now offering MAPET® II packaging. 
As far as retailer Albert Heijn is concerned, its natural fish fillets, marinated fish, coated fish, burgers and fish with sauces are all being packed in MAPET® II trays of differing sizes, colours and designs under modified atmospheric conditions at Marine Harvest’s facility in Holland.
De Bie concludes: “We were not surprised that Faerch was the first to develop this new, innovative packaging material, since they are continually looking to improve their products and to develop new techniques. However, we were pleasantly surprised that their service and expertise was also excellent. We received great support throughout, in particular from technical and sales staff during the start-up phase. They even came over from Denmark to assist us in the switch over, which was very important since we changed our complete packaging process in one day." 
“I would recommend MAPET® II and Faerch to all businesses which are looking to work with APET.”  


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Great packaging is not just about protecting a product. An effective packaging concept optimises your production and ensures maximum on-shelf impact. Faerch holds a leading position within rigid plastic packaging for the food industry. We have 50 years of experience developing, designing and producing innovative and high-quality packaging.

Faerch

<p>Faerch Plast's MAPET II, is mono packaging produced from a single material and specially developed for sealing fresh meat, poultry and fish, allowing consumers to transport packs home without the risk of leakage and potential contamination from juices, as well as ensure the modified atmosphere is maintained.</p>