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This collection comes from the <a href="https://www.circle-economy.com/circular-jobs-initiative/" target="_blank">Circular Jobs Initiative</a>, an initiative of Circle Economy.

The workforce is an essential lever for transforming our economy from linear to circular. The Circular Jobs Initiative aims to maximise the employment opportunities offered by the circular economy. It provides practical support and insights to businesses and governments that want to adopt circular strategies that have a positive social impact.The Circular Jobs Initiative works through three focus areas: 

- Upskilling the workforce

- Quality of work

- Inclusive job opportunities 

CJI has defined circular jobs as any occupation that directly involves or indirectly supports one of the strategies of the circular economy. It distinguishes between three types of circular jobs: core, enabling and indirectly circular jobs.

**Core circular jobs** are all jobs that ensure the closure of raw material cycles, including jobs in repair, renewable energy, waste and resource management. 

**‍Enabling circular jobs** are jobs that remove barriers for and enable the acceleration and upscaling of core circular activities, including jobs that arise in leasing, education, design and digital technology. 

**Indirectly circular jobs** are jobs that occur in other sectors that do not play a direct role in furthering the transition to the circular economy but can still adopt circular strategies. They include jobs that provide services to core circular strategies, including jobs in information services, logistics and the public sector.

The Knowledge Hub Collection includes examples of circular jobs, publications, reports, case studies and policies different organisations, governments and businesses are already using to advocate for a person-centred circular economy. 

Visit the <a href="https://www.circle-economy.com/circular-jobs-initiative/" target="_blank">Circular Jobs Initiative</a>

Visit the <a href="http://jobsmonitor.circle-economy.com/" target="_blank">Circular Jobs Monitor</a>

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Circular Jobs Initiative

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Business case

Ensure renewable, reusable, non-toxic resources are utilised as materials and energy in an efficient way

Prioritise regenerative resources

While resources are in-use, maintain, repair and upgrade them to maximise their lifetime and give them a second life through take back strategies when applicable

Stretch the lifetime

Utilise waste streams as a source of secondary resources and recover waste for reuse and recycling

Use waste as a resource

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Account for the systems perspective during the design process, to use the right materials, to design for appropriate lifetime and to design for extended future use

Design for the future

Work together throughout the supply chain, internally within organisations and with the public sector and communities to increase transparency and create joint value

Team up to create joint value

 Develop research, structure knowledge, encourage innovation networks and disseminate findings with integrity


Strengthen and advance knowledge

Regenerate strategies phase out hazardous or toxic materials and processes and substitute them with regenerative biomass resources. A circular economy aims to mimic natural cycles—by shifting to more regenerative farming practices, for example—while also maximising the share of circular biomass that enters the economy. Regeneration can happen both at the systems level (by designing regenerative processes) as well as at the product level (by switching synthetic to organic fertilisers, for example).

Regenerate

Cycle strategies aim to cycle and reuse materials at their highest value: they maximise the volume of secondary materials re-entering the economy, ultimately minimising the need for virgin material inputs and therefore also narrowing flows. Of course, virgin materials will always be needed to a degree: all materials degrade and can’t be cycled infinitely, use energy, and require blending with virgin materials to maintain strength and functionality.

Cycle

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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Royal Auping

ABOUT AUPINGRoyal Auping, the largest independent bed manufacturer in the Netherlands, has 303 full time employees and 322 flexible workers from over 40 countries. Auping’s goal is to make high-quality durable beds with a lifelong guarantee, which has remained core to the company’s strategy. Since its founding in 1888, Auping has remained a family business and prioritised its social commitment (both to its workers and the larger community).&nbsp;This is reflected in the company’s social fund scheme, which includes financial emergency support for its employees and their families. Such a social foundation is critical to understanding the company’s DNA of being socially minded and sustainable.The company was initially founded to help hospitals locate suitable mattresses for their patients. So, how has the company, which is now more than 130 years old, continued to remain relevant? By being masterful in innovation! Auping has continuously adapted its products to be more sustainable: it received a B Corporation Certification (marking it as a business that assesses the balance between purpose and profits), which solidified its reputation as a circular economy industry leader in the Netherlands.OPPORTUNITY FOR HRM IN AUPING1. Auping’s incremental upskilling of employees results in them gaining unique and rich industry expertise. However, establishing a knowledge management system is critical to ensure this valuable knowledge is retained and shared within the company as well as external parties and can serve as in-house training, an extension of its licensing scheme or as an entirely new business proposition for higher education, vocational school or industry professionals.&nbsp;2. One of Auping’s main challenges is to ensure the pioneering and enthusiastic spirit is kept alive. Amid the growing global uncertainty and as the company furthers its circular ambitions, ensuring employees’ sense of security and wellbeing becomes a critical opportunity in the successful delivery of its ambitions. HRM has the opportunity to showcase its commitment to the worker’s morale and wellbeing by encouraging honest conversations with employees, assisting and motivating workers who are struggling and ensuring that overall morale at the company is stable, despite the hard times.