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This collection features a selection of inspiring examples of the circular economy, compiled in the context of the Switch to Circular Economy Value Chains programme (SWITCH).

Launched in 2020, SWITCH is a five-year initiative that assists EU multinational companies and their suppliers from developing countries to switch to more circular economy approaches and practices in three selected value chains: [Plastic Packaging](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=111), [Textile & Garments](https://knowledge-hub.circle-lab.com/switchtocircular/search?collections=832%3D0&framework_elements__5=99), and ICT and Electronics.

The overall objective of SWITCH is to support the “transformation towards a circular economy”, and to contribute to sustainable growth, low carbon and climate resilient development, decent jobs creation, and a safer, healthier and pollution-free environment.

SWITCH is co-funded by the European Union and the Government of Finland, and implemented by UNIDO, in collaboration with Chatham House, Circle Economy, and the European Investment Bank.
Learn more at www.switchtocircular.eu

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Switch to Circular Economy Value Chains

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Starter Kit collection

Business case

Direct and indirect effects that increase revenues or the potential for new revenues, for example from new products, customer segments, partnerships or business models

Revenue Potential

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.

Retail

Work together throughout the supply chain, internally within organisations and with the public sector and communities to increase transparency and create joint value

Team up to create joint value

Industry peers to industry peer collaboration to create joint value and identify synergies

Industry collaboration

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

VISION:
Raw materials are renewable, recyclable and safe, kept in continual circulation.

DETAIL:
Imagine a time when…the raw materials that are used to make things are sourced from existing products and regenerative agriculture, via carbon negative and climate neutral processes. Biodegradable raw materials are used for products with biodegradable end routes. Toxic chemicals have been washed out of the global materials pool, disposed of safely and replaced with beneficial alternatives. Virgin fibres made from fossil fuels have been banned, while secondary synthetic fibres, derived from what was already in the system, are kept in constant circulation as a resource. Circularity accounting methods, built on science-based metrics, help to manage a balanced system of resources, across all industries, and in line with the planet’s environmental limits.

Raw Materials and Planetary Boundaries

VISION:
Products and services are designed for multiple use and material value retention, with maximum positive impact.

DETAIL: 
Imagine a time when…products flow via optimal collection and distribution streams into reusable and repairable product platforms. Reuse and access models are dominant, and products are designed for multiple recirculation before biodegrading (if designed to do so), or being broken down into reusable raw materials for production. People only consume what they need. Production and consumption wastes have been fully eliminated and multifunctional, season-less and timeless fashions are the norm, yet still fulfil our human need for expression and creativity without constraint. All business models, organisations, governments and citizens play a role in maintaining a healthy, functioning circular ecosystem.

Products and Services

VISION:
People are valued and supported in an equitable, socially just and resilient society.

DETAIL:
Imagine a time when…people and communities are at the heart of any sustainable and circular system. The planet thrives, enabling us to survive with balance and abundance. People are no longer passive consumers, but proactive participants. The ‘makers’ who design, build, reprocess and recirculate products throughout the value chain are treated equally and are equitable partners in shaping and benefitting from the system. Textiles/garments can be produced and repurposed locally as well as centrally. A blend of craft methods alongside more automated production provides regionalised, multi-faceted perspectives and fulfilling livelihoods, be they high- or low-tech. Wealth gaps are minimised and dignity, equity, equality is a reality for all.

People and Society

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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We’ve partnered with Yellow Octopus, a recycling specialist that diverts around one million garments from landfill every month! Once you place your pre-loved items into one of our blue donation boxes the contents will be taken to our distribution centres where they will be collected by Yellow Octopus and sorted at one of its network of depots. Yellow Octopus aim for as many donations as possible to be worn again with the remainder repurposed into new products such as toy stuffing and insulation.
All of the items collected in Primark stores will be recycled or repurposed if they can’t be reused and all profits will be donated to our charity partner, UNICEF.
The funding will support UNICEF’s global work on education; helping children go to school and learn, regardless of who they are, where they live or how much money their family has.
In 144 countries around the world, UNICEF works to provide learning opportunities that prepare children and adolescents with the knowledge and skills they need to thrive. That includes making sure that children learn in a safe, friendly environment and with qualified, motivated teachers.
Key areas of UNICEF’s work include providing equal access to all children, including those who have disabilities or are marginalized, and improving learning and protection for children who are caught up in emergencies or on the move.

Dublin

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Primark Stores Limited is an Irish multinational fast fashion retailer with headquarters in Dublin, Ireland. Primark offers a diverse range of products, including: baby and children's clothing, womenswear, menswear, homeware, accessories, footwear, beauty products and confectionery. The chain sells clothes at prices below those typically charged.

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Primark

By offering the best sustainability solutions in one place we are the ‘Pay Pal’ of the fashion industry end of use.

 Yellow Octopus

<p>Primark launched their Textile Takeback Scheme in July 2020 encouraging customers to bring in their unwanted clothing, textiles, footwear and bags to be reused or recycled into any UK Primark store.</p>

Primark & Yellow Octopus - Textile Takeback scheme

Providing DIY repair kits or spare part programmes for enabling self-repair

Self-repair, spare part service

Designing products to remove any barriers to recycling and enable easy recyclability

Design for recycling

Designing products to resist damage and wear, and serve a long and useful life.

Design for physical durability

Engaging in discussions with industry stakeholders to share circular economy best practices and push the industry towards greater circularity

Guidance, dialogue with industry stakeholders

Specific programmes or initiatives to help customers become more circular 

Customer programmes

  



 The NaturALL Bottle Alliance is a research consortium formed in 2017 by Danone, Nestlé Waters and bio-based materials development company Origin Materials to accelerate the development of innovative packaging solutions made with 100% sustainable and renewable resources. Today it announced that PepsiCo, Inc. has joined the Alliance to advance the shared goal of creating beverage containers with a significantly reduced carbon footprint. The Alliance also provided a progress report in its goal of developing and launching a PET plastic bottle made from bio-based material. Launched in March 2017, the Alliance uses biomass feedstocks, such as previously used cardboard and sawdust, so it does not divert resources or land from food production for human or animal consumption. The technology being explored by the Alliance represents a scientific breakthrough for the sector, and the Alliance aims to make it available to the entire food and beverage industry. Read the full press release  

The NaturALL Bottle Alliance is a research consortium formed in 2017 by Danone, Nestlé Waters, and bio-based materials development company Origin Materials  to accelerate the development of innovative packaging solutions made with 100% sustainable and renewable resources. On Sept. 11, NaturALL announced that PepsiCo, Inc. has joined the alliance to advance the shared goal of creating beverage containers with a significantly reduced carbon footprint. The alliance also provided a progress report in its goal of developing and launching a PET bottle made from bio-based material. Launched a year ago in March, the alliance uses biomass feedstocks, such as previously used cardboard and sawdust, so it does not divert resources or land from food production for human or animal consumption. The alliance says the technology it is exploring represents a scientific breakthrough for the sector, which it aims to make available to the entire food and beverage industry. “Creating more sustainable packaging requires innovation through the value chain. Producing PET from sustainable bio-based sources that do not diminish food resources and are fully recyclable is a great example of such innovation and an important contributor to PepsiCo’s sustainable packaging program,” says Mehmood Khan, PepsiCo Vice Chairman and Chief Scientific Officer. “Through our Performance with Purpose agenda, PepsiCo is committed to reducing the carbon impact of packaging in line with our goal to reduce absolute emissions of greenhouse gases by 20 percent by 2030; bio-based PET has the potential to reduce significantly the carbon footprint of our PET bottles, a huge contribution to our efforts in this area. We are excited to add PepsiCo’s R&D capabilities to the alliance and look forward to seeing what the combined efforts of the alliance members can achieve.” “PepsiCo is a welcome addition to the alliance because we share the goal of making renewable plastic a reality,” says Origin Materials CEO John Bissell. “Through the combined efforts of its members, the NaturALL Bottle Alliance is setting the bar for sustainability for an entire industry.” Commentes Frédéric Jouin, Head of Research and Development for plastic materials at Danone, “We are very enthusiastic about PepsiCo joining the alliance. By bringing together major players and pooling our complementary expertise and resources, we can make 100-percent renewable and recyclable PET plastic at commercial scale a reality. We also expect to see additional opportunities for this breakthrough technology.” Massimo Casella, Nestlé Waters’ Head of Research and Development, adds, “We are pleased to welcome PepsiCo into the NaturALL Bottle Alliance. Their addition is further proof of the importance of this disruptive technology. The alliance has taken an important step in working together to tackle the challenges around plastic packaging. Developing 100-percent bio-based PET is one way Nestlé is working to use more materials from sustainably managed renewable resources.” Progress report After producing samples of 80% bio-based PET at pilot scale in 2017, the alliance has made further progress toward its goal of bringing its technology to full commercial scale. It has selected a site in Sarnia, Ontario, Canada, with the assistance of Bioindustrial Innovation Canada, and has begun construction of its demonstration-scale plant. The major process equipment has been fabricated, and modules are under construction for this plant, which is expected to have a capacity of 18,000 tons of biomass and be fully operational by 2020. Following that milestone, the alliance plans to increase production to 95% bio-based PET and achieve full commercial-scale soon after. Alliance members plan to continue their joint R&D efforts to increase the level of bio-based content, with the ultimate objective of reaching 100%.

 WHERE WE ARE TODAY
Today, we systematically look to collaborate with public authorities and private companies to optimize formal Extended Producer Responsibility (EPR) and Deposit Return Scheme (DRS) systems. In fact, Danone helped pioneer the concept of EPR in France with the founding of Eco-Emballages (today known as CITEO).
In countries where collection systems for recycling are informal, we work with local communities governments and partners like the Inter-American Development Bank to improve standards for waste collection and invest in recycling infrastructure. Danone and the Danone Ecosystem Fund have launched projects to support waste pickers in 7 countries, including by ensuring they work in a safe environment, are paid appropriate wages and afforded greater social protection. As of 2018, close to 6,000 waste pickers have been professionally empowered, and more than 45,000 tons of waste are recycled each year through these projects.
Finally, our brands have been working to engage consumers in the circular economy and support cutting edge research innovation.  For instance, evian® is taking part in a research mission with The Ocean Cleanup, a Dutch non-profit start up that has developed scalable advanced technologies to help rid the oceans of plastic, while Danone AQUA has pledged to recover more plastic than it uses in Indonesia, including through interception of marine littering. 

United Kingdom

Ireland

<p>Primark is aiming to become a more circular fashion business where waste is reduced or eliminated by being recycled or upcycled into new products.</p>