The Society for Technology & Action for Rural Advancement (TARA) is a social enterprise set up in the year 1985 at New Delhi, India. It is an "incubation engine" of the Development Alternatives Group which has been providing development solutions in India and elsewhere.

Its vision is to create sustainable livelihoods on a large scale and to thus mobilize widespread action to eradicate poverty and regenerate the environment.

Its mission is to build capacity, incubate business models and manage processes to create economic, social and environmental value on a large scale.