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This collection has been built by a community of passionate researchers, students, and industry professionals as part of <a href="https://worldcirculartextilesday.com/" target="_blank">World Circular Textiles Day</a> (WCTD). 


World Circular Textiles Day takes place every year on 8th October.  Our vision is to galvanise the collective ambitions and goals of people, organisations and businesses to reach a fully circular textiles world by 2050. Our mission is to provide a framework for circularity stakeholders to develop and deliver a collaborative, evolving roadmap and to chart circularity’s momentum annually from the 8th of October until 2050.

What does fully circular by 2050 mean?
- Shared textile resources, in the form of products and raw materials, are kept in **continual circulation**.
- Virgin resources are **replaced with circular materials**.
- Dignity, equity, and equality for the **people** involved in all parts of the circular value chain.

We need to know where we stand today to chart how to get to 100% Circularity by 2050. What circular activity is currently happening in the textiles and apparel industry, and where in the world is it happening? The WCTD Collection aims to answer this question by building the world’s largest digital library of circular textiles case studies. 

World Circular Textiles Day is proud to be supported by our 2022-23 Circular Hero Partners:
[Lenzing](https://www.lenzing.com/), [Texaid](https://retailsolutions.texaid.com/), [Bank & Vogue](https://www.bankvogue.com/), [Usha yarns limited](https://ushayarns.com/), [The Conduit](https://www.theconduit.com/), and [Asia Pacific Rayon](https://www.aprayon.com/en/)

## Want to contribute to the WCTD Collection? Sign up and add your circular textiles activities.





World Circular Textiles Day

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Business case

Impact on the availability of resources as well as their effect on living organisms, ecosystems, and components of the environment.

Ecological Impact

Impacts on the financial condition of a company, as well as the the economicconditions of its stakeholders and on economic systems at local, national, andglobal levels.

Economic Impact

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Producing and providing business and consumer goods and services

Goods and Services

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Ensure renewable, reusable, non-toxic resources are utilised as materials and energy in an efficient way

Prioritise regenerative resources

Utilise waste streams as a source of secondary resources and recover waste for reuse and recycling

Use waste as a resource

Account for the systems perspective during the design process, to use the right materials, to design for appropriate lifetime and to design for extended future use

Design for the future

Work together throughout the supply chain, internally within organisations and with the public sector and communities to increase transparency and create joint value

Team up to create joint value

Utilise bio-based, reusable, non-toxic and non-critical materials

Regenerative materials

Reuse, repurpose, and recycle waste streams within the same industry

Valorise waste streams - closed loop

Designing to reduce waste during production and use

Design out waste

Industry peers to industry peer collaboration to create joint value and identify synergies

Industry collaboration

Using bio-based materials such as bioplastics, mushroom-based materials, etc.

Alternative bio-based materials and inputs

Enacting measures that optimise material use such as 3D printing, etc.

Material efficiency

Using <a href="http://ec.europa.eu/growth/sectors/raw-materials/specific-interest/critical_sv" target="_blank">materials that are not considered critical</a>.

Non-critical materials and inputs 

Using <a href="https://echa.europa.eu/information-on-chemicals" target="_blank">materials that are not toxic or hazardous</a>.

Non-toxic materials and inputs

Using materials that can be easily reused or recycled after use

Reusable, recyclable materials and inputs

Transforming waste products, materials for reuse within the same industry

Closed loop upcycling

Designing products so they produce as little waste as possible during production

Design for minimal waste

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Working together with industry peers to engage in business activities or exploratory projects that advance the circular economy

Joint industry ventures, projects, pilots

VISION:
Raw materials are renewable, recyclable and safe, kept in continual circulation.

DETAIL:
Imagine a time when…the raw materials that are used to make things are sourced from existing products and regenerative agriculture, via carbon negative and climate neutral processes. Biodegradable raw materials are used for products with biodegradable end routes. Toxic chemicals have been washed out of the global materials pool, disposed of safely and replaced with beneficial alternatives. Virgin fibres made from fossil fuels have been banned, while secondary synthetic fibres, derived from what was already in the system, are kept in constant circulation as a resource. Circularity accounting methods, built on science-based metrics, help to manage a balanced system of resources, across all industries, and in line with the planet’s environmental limits.

Raw Materials and Planetary Boundaries

VISION:
Products and services are designed for multiple use and material value retention, with maximum positive impact.

DETAIL: 
Imagine a time when…products flow via optimal collection and distribution streams into reusable and repairable product platforms. Reuse and access models are dominant, and products are designed for multiple recirculation before biodegrading (if designed to do so), or being broken down into reusable raw materials for production. People only consume what they need. Production and consumption wastes have been fully eliminated and multifunctional, season-less and timeless fashions are the norm, yet still fulfil our human need for expression and creativity without constraint. All business models, organisations, governments and citizens play a role in maintaining a healthy, functioning circular ecosystem.

Products and Services

Regenerate strategies phase out hazardous or toxic materials and processes and substitute them with regenerative biomass resources. A circular economy aims to mimic natural cycles—by shifting to more regenerative farming practices, for example—while also maximising the share of circular biomass that enters the economy. Regeneration can happen both at the systems level (by designing regenerative processes) as well as at the product level (by switching synthetic to organic fertilisers, for example).

Regenerate

Cycle strategies aim to cycle and reuse materials at their highest value: they maximise the volume of secondary materials re-entering the economy, ultimately minimising the need for virgin material inputs and therefore also narrowing flows. Of course, virgin materials will always be needed to a degree: all materials degrade and can’t be cycled infinitely, use energy, and require blending with virgin materials to maintain strength and functionality.

Cycle

Archetypes

CE Materials

Impacts

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Industries

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Materials

Nace Sectors

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Topics

Urban Opportunities

Whilst no two countries are the same, there are still obvious similarities between some of them, with discernible development patterns and parallels in evidence. Common problems and shared solutions help place unique country identities and individual issues in context.

Whilst this classification is far from clear-cut and exhibits some overlap, it does underline how the discourse on transitioning to a circular economy needs to account for both differences and commonalities, if we are to arrive at a more strategic and instructive analysis. It also allows to highlight a set of key themes that are likely to be central to the countries that fall under the respective profiles. 

Country profiles (Build, Grow, Shift)

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A framework to distinguish between different country profiles and their circular transition needs.

Browse case studies by type of implementing stakeholder.

Implementing stakeholders

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

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The Circular City Actions Framework provides urban changemakers with five complementary strategies they can use to start working towards a more circular system. 

The framework is action-based to provide users with concrete strategic directions and showcase the desired outcomes of each strategy. 
The framework consists of five complementary **strategies**, under which **sub-strategies** provide further detail. Finally, each sub-strategy consists of a diversity of tangible **solutions** which are framed in relation to key thematic areas. 

Note: solutions are currently focused on:
- 🍏 **Food systems**
- 🏢  **Built environment**
- 👕📱  **Consumer goods**
- ⚡ **Energy Systems**
- 🚌 **Mobility Systems**
- 💧 **Water Systems**

More thematic areas are coming soon...

'Click through each of the five strategy cards below to explore the framework and circular economy case studies in more depth!'



This framework was developed in collaboration with ICLEI, Metabolic and Ellen MacArthur Foundation with support from the MAVA Foundation. Read more about it [here]( https://circulars.iclei.org/action-framework/). 



Circular City Actions Framework

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An action-based framework for local governments working towards circular cities

City Stakeholders

Test Framework

Challenges

Based on the ongoing ISO standardisation process, a taxonomy has been defined under which to cluster indicators to measure circularity. 

ISO Taxonomy

If managed well, the transition to the circular economy will have multiple benefits for the labour market, including the opening up of job opportunities, raising job standards and reducing inequalities through a global redistribution of value. But a positive transition to circularity for work and workers must be underpinned by three pillars: upskilling the workforce, quality of work and inclusive job opportunities. Find out more and explore cases that illustrate these pillars below.

Circular Jobs Initiative Pillars

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A positive transition to circularity for work and workers must be underpinned by three core pillars.

This is a survey that dives into understanding the policy environment around specific circular solutions. 

The survey is divided into five sections, based on the five key elements of the Circular Cities Action Framework. 
Each section asks 2-3 questions to explore which policies may or may not be present within your city to support a transition towards a circular economy. 

You are not alone! Each question provides some practical examples from cities around the world that have adopted a certain policy to support their transition. This can help to compare with your city - is your city doing something similar?

The survey answers should be based on your current knowledge, and not illicit additional research - ! Please make use of the Not sure option as appropriate.


Ganbatte Cities Policy Tracker [Food]

Ganbatte Cities - Policy tracker policy instruments

Policy Tracker - TEST

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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Danish fashion brand Ganni is introducing three new fabric innovations as part of its ‘Fabrics of the Future’ initiative to its collections to assist its ambitions of a 50 percent absolute carbon reduction by 2027.
The three new sustainable and innovative fabrics are Mylo, Stem and Circulose, which will feature in limited-edition releases aimed at supporting the start-ups to scale their fabric innovations for future launches.
Nicolaj Reffstrup, founder at Ganni, said in a statement: “Through ‘Fabrics of the Future’ we are committed to supporting start-ups in scaling their innovations. Fabric innovations will play a crucial role in making fashion more circular as well as creating lower impact materials, but for that to happen brands need to place bets and take risks.
“We refuse to accept the industry status quo and with this initiative, we have created a solid framework where research, innovation and cross industry knowledge sharing can live together.”
 Image: Ganni; Ganni x Mylo

Ganni to add Mylo, Stem and Circulose fabric innovations to its collections
The first collaboration is with Bolt Threads’s mycelium-based leather alternative Mylo, created from mushrooms, which has already been showcased by Stella McCartney and Lululemon. Ganni has used the bio-based, 100 percent animal-free material to create a limited-edition wallet and one-of-a-kind saddle bags that were displayed at the brand’s public pop-up during Global Fashion Summit earlier this week from June 7-8.
 Image: Ganni; Ganni x Stem

Ganni has also joined forces with Copenhagen-based start-up Stem on a three-piece circular collection using its zero-waste production process, which uses the entire fabric, eliminating all cutting and sewing waste. The limited-run collection features a jacket, a dress and a pair of trousers and is available to buy at Ganni's Bremerholm store.
 Image: Ganni; Ganni x Circulose

In addition, Ganni is introducing two pairs of trousers in its pre-autumn/winter collection that are made of 100 percent viscose with 15 percent Circulose, a new natural material made by recovering worn-out cotton clothes into a dissolving pulp. The breakthrough process by Renewcell is powered by 100 percent renewable energy and transforms discarded textiles into a new material that needs no cotton fields, no oil, and no trees.










—DITTE REFFSTRUP, CREATIVE DIRECTOR, GANNISCROLL TO EXPLORE OUR WORLD OF COMMUNITY, CONFIDENCE & RESPONSIBILITY 




 








Instead, we're focused on becoming the most responsible version of ourselves. We’re not perfect but we’re committed to making better choices every day, minimising our social and environmental impact across the entire business. We see this as our moral obligation and every act counts. The time to create change is now, no excuses.At GANNI we take a holistic approach to being a responsible brand. Whether that’s eating plant based or tackling radical supply chain transparency. What matters is the accumulated impact of all the choices we make, big and small, everyday. We take a results and facts driven approach to creating change.In 2020, we launched our Responsibility Game Plan, comprising 44 Goals across People, Planet, Product, and Prosperity to be reached by 2023. We’ve reached 30 of those goals to date, and we’re on track to reach the remaining 14 this year - a year ahead of our commitment. We publish an annual responsibility report to show our progress to the public. 




 



 
 



 




Jacket, Trouser, Dress launched on 7th June 2022. GANNI x Stem garments have been produced using Stem's zero-waste production technique.‍Garment Information: ‍- Fabric: 100% biological cotton, made of GOTS certified yarns. Cotton grown and spun in Turkey. Warp coated using waste from the food industry. Woven in Prato, Italy. Chemical-free finishing in Prato, Italy. - Thread: 100% Tencel Lyocell thread made using eucalyptus pulp. Fibres from Austria. Spun in Egypt. Dyed in Portugal. - Buttons: Screw buttons to simplify the recyclability process. Produced in Turkey. - Cut and Sewn: In Trofa, Portugal, by Amelia, Lurdes, Zeza, Adelaide, Alexandrina, Inês, Rosário, Ana, Paula, Maria dos Anjos, Graça, Susana, Sofia, Jens Ole, Sarah.‍Garment Care : Spot clean and eco-dry clean.How we use anything that we have to cut off : ‍- Scrap Yarn Tag (Attached to pouch): Made of any yarn or thread lost during the cutting and sewing process. Can be used as a patch to repair the garment. - Pouch: Each garment is woven one at a time. In between each piece, 10cm of plain denim twill is woven to regulate the loom. We have saved this fabric and cut it into a small pouch for you to use. - Ribbon: The border of the fabric, known as the selvedge gives the fabric a clean edge. This is removed during the garment cutting process. We hope you keep this and, for example, use it as a belt or to wrap the next gift you give.‍‍


Danish affordable luxury brand GANNI announces their first launch of products made partly with Circulose® within their ‘Fabrics of the Future’ initiative, an ambitious in-house programme dedicated to researching and developing innovative materials that will help inform the transition towards a more circular and lower impact fashion industry. The launch of these exclusive styles coincides with the Global Fashion Summit, the world’s leading summit on sustainability in Fashion. During the summit, GANNI will host pop-ups around Copenhagen and in the brand’s Copenhagen Flagship Store.

“Through Fabrics of the Future we are committed to supporting start-ups in scaling their innovations. Fabric innovations will play a crucial role in making fashion more circular as well as creating lower impact materials, but for that to happen brands need to place bets and take risks. We refuse to accept the industry status quo and with this initiative, we have created a solid framework where research, innovation and cross-industry knowledge sharing can live together. ” — Nicolaj Reffstrup, GANNI Founder
Circulose® is a new natural material made by recovering discarded cotton textiles into a dissolving pulp. In a breakthrough process powered by 100% renewable energy, Circulose® transforms discarded textiles into a new material that needs no cotton fields, no oil, and no trees. As a soft introduction, two pants in the Pre-Fall collection will be made of 100% viscose of which 15% is Circulose® recycled from discarded textiles at Renewcell’s plant in Sweden. GANNI is committed to incorporating more of the material into future collections and is already working on other styles upcoming collections.
“Working with progressive brands like GANNI is essential to our effort to make fashion circular at scale — we need their help to prove the quality and style potential of Circulose®. It’s a major milestone for us to make it into GANNI’s main collection. Circulose® changes fashion from the inside by liberating designers from the old constraints of textile-to-textile recycled materials. We are grateful for GANNI’s leadership and look forward to expanding our collaboration as we proceed to open our new commercial scale recycling plant Renewcell 1 in Sundsvall, Sweden, this summer.” — Patrik Lundström, Renewcell CEO
About GANNIBased in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrast. GANNI is all about making their community who wear their clothes feel even more confident and capable of anything. GANNI has offices in Copenhagen, London, Paris, New York & Shanghai and is represented in more than 600 of the world’s top tier retailers as well as 37 GANNI retail locations across Europe and the United States. GANNI.com delivers internationally to 35 countries including Australia, Canada and South Korea.
GANNI is on a journey to become a more responsible version of themselves. They believe it is a moral obligation to do better every day. In 2020, the brand launched its Responsibility Game Plan, which comprises 44 Goals across People, Planet, Product, and Prosperity to reach by 2023. This helps GANNI in taking a holistic and results-driven approach to responsibility. The brand publishes an annual Responsibility Report to publicly share their progress and put their commitments out there. For the brand's newest collection. 92% of the production volume comes from responsible styles, meaning at least 50% of the composition is certified recycled, lower-impact, or organic. GANNI is committed to having 100% responsible styles in the future. 
GANNI currently has 100% traceability on Stage 1-4 of their supply chain and has published all Stage 1 and 2 suppliers with the Open Apparel Registry to drive transparency.


 Fueled by the climate crisis and a desire to do better by the planet, GANNI is making change — and fast. Continuing to push their own boundaries, they recently launched their most responsible collection yet, and in 2021 alone, they checked an impressive number of sustainability achievements off their to-do list. Among these milestones: GANNI designed denim in line with The Jeans Redesign initiative, submitted their B Corp application, and created virtual samples with CLO3D, in addition to signing a contract with Mylo. 
GANNI is refreshingly straightforward with their sustainability goals and how they measure up. Are they perfect, environmentally speaking? No. And they don’t claim to be. On their website, they clarify, “We don’t identify as a sustainable brand… we’re focused on becoming the most responsible version of ourselves. Committed to making better choices every day across the business to minimise our social and environmental impact. We see this as our moral obligation.” As far as they’ve come, there’s plenty more to do, and we’re excited to be part of their journey.  

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Renewcell

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<p>Ganni, a Danish fashion brand, is introducing three new fabric innovations as part of its ‘Fabrics of the Future’ initiative to its collections. The three new sustainable and innovative fabrics are Mylo, Stem and Circulose. They will be included in limited-edition releases with the purpose of supporting the start-ups to scale their fabric innovations for future launches.</p>