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This collection has been built by a community of passionate researchers, students, and industry professionals as part of <a href="https://worldcirculartextilesday.com/" target="_blank">World Circular Textiles Day</a> (WCTD). 


World Circular Textiles Day takes place every year on 8th October.  Our vision is to galvanise the collective ambitions and goals of people, organisations and businesses to reach a fully circular textiles world by 2050. Our mission is to provide a framework for circularity stakeholders to develop and deliver a collaborative, evolving roadmap and to chart circularity’s momentum annually from the 8th of October until 2050.

What does fully circular by 2050 mean?
- Shared textile resources, in the form of products and raw materials, are kept in **continual circulation**.
- Virgin resources are **replaced with circular materials**.
- Dignity, equity, and equality for the **people** involved in all parts of the circular value chain.

We need to know where we stand today to chart how to get to 100% Circularity by 2050. What circular activity is currently happening in the textiles and apparel industry, and where in the world is it happening? The WCTD Collection aims to answer this question by building the world’s largest digital library of circular textiles case studies. 

World Circular Textiles Day is proud to be supported by our 2022-23 Circular Hero Partners:
[Lenzing](https://www.lenzing.com/), [Texaid](https://retailsolutions.texaid.com/), [Bank & Vogue](https://www.bankvogue.com/), [Usha yarns limited](https://ushayarns.com/), [The Conduit](https://www.theconduit.com/), and [Asia Pacific Rayon](https://www.aprayon.com/en/)

## Want to contribute to the WCTD Collection? Sign up and add your circular textiles activities.





World Circular Textiles Day

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Starter Kit collection

Business case

Impact on the availability of resources as well as their effect on living organisms, ecosystems, and components of the environment.

Ecological Impact

Impacts on the social fabric of the community and well-being of the individuals and families.

Social Impact

Impacts on the financial condition of a company, as well as the the economicconditions of its stakeholders and on economic systems at local, national, andglobal levels.

Economic Impact

Impact on increased knowledge and understanding as a result of the case study

Increase Awareness

Direct and indirect reduction in economic costs

Cost Savings

Direct and indirect effects that increase revenues or the potential for new revenues, for example from new products, customer segments, partnerships or business models

Revenue Potential

Impact on the ease of innovation, and facilitating uptake of innovations

Innovation

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Producing and providing business and consumer goods and services

Goods and Services

Providing specialist services to support consumers, businesses, andgovernments

Professional Services

Operating networks and software that enable the exchange and broadcasting of information, such as entertainment and internet software, television, cable, satellite or radio broadcasting systems, and cellular, wireless and/or fixed-line telecommunications services

Software and Communications

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Providing goods on the Internet, through mail order, or television, or providing goods in stores, including apparel, electronics, furniture, food and drug, etc.

Retail

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Deliver products through business models that ensure maximum value

Product business models

Providing products through leasing, rental, or pay-per-use models instead of sales

Leasing, rental, pay per use

VISION:
Products and services are designed for multiple use and material value retention, with maximum positive impact.

DETAIL: 
Imagine a time when…products flow via optimal collection and distribution streams into reusable and repairable product platforms. Reuse and access models are dominant, and products are designed for multiple recirculation before biodegrading (if designed to do so), or being broken down into reusable raw materials for production. People only consume what they need. Production and consumption wastes have been fully eliminated and multifunctional, season-less and timeless fashions are the norm, yet still fulfil our human need for expression and creativity without constraint. All business models, organisations, governments and citizens play a role in maintaining a healthy, functioning circular ecosystem.

Products and Services

Impacts

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Industries

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The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

It is 2050.  Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.

A circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.

This is what we’ve achieved over the last 30 years:

WCTD Themes

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Based on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).

These different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.

Source: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 

Four Flows Framework

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  CaaStle provides technology, reverse logistics and managed services to help retailers participate in the new economy.  


NEW YORK, May 26, 2021 /PRNewswire/ -- CaaStle, the leading B2B rental technology platform in the U.S., today launched a game-changing technology solution for retail brands looking to participate in the circular economy. BORROW - a new button that allows retail brands to offer a transactional rental experience that is fully integrated into the e-commerce website will be debuted by leading contemporary brand Rebecca Minkoff, with other contemporary brands following this summer.  Rebecca Minkoff, known for its digital innovation, is the first brand to launch BORROW on their e-commerce website which is available now at RebeccaMinkoff.com. 


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"The BORROW program is an important innovation for our partners in the Access Economy," said CaaStle founder and CEO Christine Hunsicker. "Integrating BORROW directly into brands' ecommerce sites enables consumers - especially aspirational consumers - to easily discover and wear their clothing. BORROW provides another powerful way for CaaStle to help brands acquire new customers, monetize inventory, and increase profitability of their e-commerce business."  Powered by CaaStle, Rebecca Minkoff's new rental experience leverages the BORROW program to provide customers with the ultimate control and flexibility. BORROW allows customers to wear items as many times as they like during the rental period with the option to buy at any time. At the end of the prepaid period, they can either return the items or continue with a daily fee to extend the rental. Daily fees are applied as a discount to the buy price. If paid daily fees equal the buy price, the consumer will own the item with no penalties, ever.
"We are excited to be the first brand to market with this functionality, and to offer our customer options to try new styles. Innovation is a large part of our business, and something that our customer expects from Rebecca Minkoff. We're giving her more sustainable, cost effective options from the brand with the launch of the BORROW button," said designer Rebecca Minkoff. Uri Minkoff, co-founder and CEO at Rebecca Minkoff added, "We've been looking to work with CaaStle and bring rental to our customers. The BORROW program makes sense for our apparel business as it allows us to offer more consumers the opportunity to experience our clothing directly from our e-commerce site while staying within our native environment." CaaStle's longtime partner Vince, an early adopter of the access economy with its own subscription rental service Vince Unfold, will launch BORROW across their men's and women's apparel in the coming weeks. In addition, Rebecca Taylor will introduce BORROW for its women's assortment this summer.A leader in the circular retail economy, CaaStle also powers subscription-based rental services for major retailers in the U.S. including Banana Republic, Express, Destination Maternity, Rebecca Taylor, Vince, and Walmart's ELOQUII brand, and Moss Bros. and L.K. Bennett in the United Kingdom. Similar to CaaStle's Clothing as a Service (CaaS) program, a retailer participating in the BORROW program owns the customer experience while CaaStle handles the technology, reverse logistics, shipping and cleaning. CaaStle's BORROW program enables retailers to quickly offer a fully integrated rental experience that can be implemented in a matter of weeks.About CaaStleCaaStle is an innovative B2B technology and services company that enables apparel retailers and brands to offer their own rental experience directly to customers. CaaStle pioneered the subscription rental model in 2012 with its owned and operated brand Gwynnie Bee and now makes its proprietary technology, reverse logistics systems and infrastructure available as an end-to-end solution, known as CaaS ("Clothing as a Service"). The company's white-label approach has created a new economy for retail— allowing brands to fully own the relationship with their customers, while CaaStle manages all operations, technology, and logistics on their behalf. Named one of Fast Company's 2020 Most Innovative Companies, CaaStle is proving that rental is an essential and lucrative component of a brand's strategy for success. For more information, visit CaaStle.com.About Rebecca MinkoffAn industry leader in accessible luxury handbags, accessories, and apparel, Rebecca Minkoff's playful and subtly edgy designs integrate the elements of bohemian femininity with a little bit of rock 'n' roll. Rich leathers and suedes, bohemian-inspired prints, effortless silhouettes, and signature hardware details embody a woman is who is both carefree and edgy. Since launching in 2001, the brand has established itself as a destination where functionality, modern femininity, and the current cultural moment converge. Today, Rebecca Minkoff is a global brand with a wide range of apparel, handbags, footwear, jewelry and accessories products.Embodying 21st century femininity in all its multidimensionality, Rebecca Minkoff encourages her audience to confidently own the many roles they occupy and their many moods and feelings. The collection spans handbags, ready-to-wear, footwear, jewelry, eyewear, luggage, and fragrance. Through products, content, conversations and experiences, Rebecca Minkoff is dedicated to creating the modern cultural and business narrative of togetherness and a shared success. She continues to push boundaries, lead the industry, and galvanize communities of women by promoting confidence, fearlessness and authenticity.Media Contacts:CaaStleJaime Cassavechia(646) 701-7041[email protected] Rebecca MinkoffMelissa Rich[email protected]SOURCE CaaStle


New York

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CaaStle

<p>CaaStle is a USA-based Business-to-Business (B2B) technology and logistics platform that enables other retailers to offer Clothing as a Service. The platform creates and manages the entire subscription model for the retail company, right from building their website and corresponding algorithms, generating analytics and managing their inventory.</p><p>By bringing multiple fashion brands on-board, it enables other companies to initiate the circular model in fashion, and allows the customers to experiment with their wardrobes without indulging in fast fashion.</p>