Using the Close the Loop results, a company measures its circular CTI revenue by multiplying the sum of a product (group) or business unit’s weighted average of the % circular inflow and % circular outflow and multiplying that by the revenue generated by that product (group) or business unit. As outlined under Close the loop, calculate both % circular inflow and % circular outflow based on weight of the material flows.

Financial institutions increasingly recognize the value that the circular economy presents in terms of risk mitigation, financial opportunity and positive environmental and social impacts. CTI revenue is a company's revenue adjusted for the percentage circularity of its product portfolio. The greater the CTI revenue, the better a company can generate revenues from its circular products/business. This metric also reflects decoupling as revenues increase from circular flows.

Thousands or Million $, % of total revenue