Sunny Life Support.pdf

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This collection features a selection of inspiring examples of the circular economy, from innovative business models to local community practices in Japan.

Circular Economy Hub Japan is an online platform operated by Harch Inc., a Japanese digital media company focusing on sustainability and the circular economy. 

Circular Economy Hub Japan provides the latest circular economy news, case studies, and insights in Japan and overseas. The platform also hosts monthly events, circular design workshops, study tours, and community gatherings for circular economy professionals across the county. 
The initiative aims to accelerate the circular economy transition in Japan by sharing knowledge and experiences, facilitating collaborations, and boosting innovations together. 
Our diverse audience and community members include local governments, multinational companies, startups, SMEs, research institutions, consultancies, universities, nonprofits, and citizens.

To learn more about Circular Economy Hub Japan visit [https://harch.jp/en/media/cehub](https://harch.jp/en/media/cehub)

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Circular Economy Hub Japan

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Circular City Gamagori is a circular city initiative led by Gamagori City, Aichi prefecture in Japan. As the country’s first municipality officially committed to becoming a circular city in 2021, Gamagori aims to achieve well-being for all citizens by promoting a circular economy and seeking an optimal balance between the economy, society, and the environment. With a vision of “Connect, Collaborate, and Spread,” Circular City Gamagori has set seven focus areas: education, consumption, health, food, tourism, mobility, and manufacturing. 

Circular City Gamagori (JP)
[https://www.city.gamagori.lg.jp/site/circularcity/](link)

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Circular City Gamagori

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Business case

Direct and indirect effects that increase revenues or the potential for new revenues, for example from new products, customer segments, partnerships or business models

Revenue Potential

Reduced use of virgin materials and/or an increase of the use of secondary and bio-based materials

Reduce Material Consumption (SDG12)

Minimise waste through diversion: Instead of sending waste to landfill, it is redirected into other industrial processes for handling, treatment, recycling, recovery, or reuse in various forms. 

Minimise waste through design: At the outset of a process of project, plan and design such that there is zero waste or minimal waste during production, use, and at end of life. 

Minimise Waste (SDG12)

Producing indoor products for the home and office, such as furniture, including upholstery, carpets and wall-coverings, as well as cutlery, cookware, glassware, crystal, silverware, utensils, kitchenware and household specialties

Home and Office Furnishings

Producing textile and leather products and processing them into apparel and accessories

Fashion and Textiles

Collection programmes that process products and parts for reuse or recycling within the same industry

Closed loop collection

Transforming waste products, materials for reuse within the same industry

Closed loop upcycling

**Ensure healthy lives and promote well-being for all at all ages**

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The pandemic and other ongoing crises are hindering progress in achieving SDG3, exacerbating existing health inequalities and threatening progress toward universal health coverage. 
As a result, 68 million children are known to be un or under-vaccinated as of 2022 from TB and malaria increased. This has been particularly challenging in low- and middle-income countries, where health systems were already under-resourced before the pandemic. 

The goal targets to :
- reduce the global maternal mortality ratio;
- end preventable deaths of newborns and children; 
- end the epidemics of AIDS, tuberculosis, malaria, and other communicable diseases; 
- reduce mortality from non-communicable diseases; 
- strengthen the prevention and treatment of substance abuse; 
- halve the number of deaths and injuries from road traffic accidents; 
- ensure universal access to sexual and reproductive healthcare services; 
- achieve universal health coverage; 
- reduce the number of deaths and illnesses from hazardous chemicals and pollution;
- strengthen the implementation of the World Health Organization Framework Convention on Tobacco Control in all countries, as appropriate; 
- support the research and development of vaccines and medicines for the communicable and non-communicable diseases that primarily affect developing countries, provide access to affordable essential medicines and vaccines;
- substantially increase health financing and the recruitment, development, training and retention of the health workforce in developing countries, especially in least developed countries and small island developing States;
- strengthen the capacity of all countries, in particular developing countries, for early warning, risk reduction and management of national and global health risks.

Sources: [https://sdgs.un.org/goals/goal3](https://sdgs.un.org/goals/goal3)
[https://sdgs.un.org/topics/health-and-population](https://sdgs.un.org/topics/health-and-population)  



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3. Good health and well-being   

**Ensure sustainable consumption and production patterns**

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The world is seriously off track in its effort to halve per-capita food waste and losses by 2030.The COVID-19 pandemic has had significant impacts on consumption and production patterns, with disruptions to global supply chains and changes in consumer behaviour. 

Responsible consumption and production must be an integral part of the recovery from the pandemic. 
But the global economy also needs to speed up the decoupling of economic growth from resource use by maximizing the socio-economic benefits of resources while minimizing their negative impacts. 

Reporting on corporate sustainability has tripled since the beginning of the SDG period, but the private sector will need to significantly improve reporting on activities that contribute to the SDGs. 

This primarily entails environmentally sound management of "toxic chemicals" A substantial use of chemicals is essential to meet the social and economic goals of the world community, and these can be used with a high degree of safety when best practices are followed.  Gross chemical contamination, with grave damage to human health, genetic structures reproductive outcomes, and the environment, has been continuing within some of the world's most important industrial areas, and restoration will require major investment as well as the development of new techniques.
Effective control of the generation, storage, treatment, recycling and reuse, transport, recovery and disposal of hazardous wastes is another similar challenge. 
In addition,  solid wastes include all domestic refuse and non-hazardous wastes such as commercial and institutional wastes, street sweepings construction debris, and, in some countries, human wastes. As hazardous waste is frequently intermixed with other waste, this poses particular management challenges.
Finally, this target ensures that radioactive waste is safely managed, transported, stored and disposed of, with a view to protecting human health and the environment. 

To deliver SDG12, it is crucial to implement policies that support the shift to sustainable practices and decouple economic growth from resource use.

Sources: [https://sdgs.un.org/goals/goal12](https://sdgs.un.org/goals/goal12)
[https://sdgs.un.org/topics/chemicals-and-waste](https://sdgs.un.org/topics/chemicals-and-waste)

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12. Responsible consumption and production     

Utilise bio-based, reusable, non-toxic and non-critical materials

Regenerative materials

Designing products with a single material type to more easily recycle them after use

Design for recycling - mono-materials

Extraction and reuse of parts from end-of-life products for use in new products

Part recovery

Decentralised services that rely on the power of the crowd or the community

Crowd-based services

Enacting measures that optimise material use such as 3D printing, etc.

Material efficiency

Providing services where customers are charged only when they use it

Payment per use

Providing products through sharing between consumers, customers, etc.

Peer to peer sharing

Engage with the government on circular policies and programmes

Government collaboration

Working together with stakeholders and parties in other unrelated industries to implement circular economy strategies and opportunities

Cross-industry projects, pilots

Designing products to remove any barriers to recycling and enable easy recyclability

Design for recycling

Marketplaces or services that enable the second hand sale of own-brand products

Own brand second-hand sale

Engaging in discussions with government bodies and policymakers to push for regulations that support the circular economy

Advocacy for circular economy policy

Utilising data and models to to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Data analytics, modelling

Utilise waste streams as a source of secondary resources and recover waste for reuse and recycling

Use waste as a resource

Employ technologies to gather and analyse data to provide insights on resource use

Data and insights

Allowing customers to alter and modify certain features of the product

Customisation

Reuse, repurpose, and recycle waste streams within other industries

Valorise waste streams - open loop

Designing products so they are able to be easily repaired

Design for repair

Developing or utilising online marketplaces to enable the peer-to-peer exchange of products and services

Peer-to-peer online marketplaces

Engage and guide customers and consumers to ensure circular use of products

Customer / consumer collaboration

Consider opportunities to create greater value and align incentives that build on the interaction between products and services

Rethink the business model

Providing services through a subscription plan with regular payment schemes

Subscription-based services

Designing to reduce waste during production and use

Design out waste

Replace energy sources with less impactful alternatives and enact energy efficiency measures

Regenerative energy

Use digital, online platforms and technologies that provide insights to track and optimise resource use, strengthen connections between supply chain actors, and enable the implementation of circular models



Incorporate digital technology

Providing repair services or maintenance services for products or parts

Product maintenance, repair

Providing DIY repair kits or spare part programmes for enabling self-repair

Self-repair, spare part service

Replacing freshwater use with rainwater, fogwater, seawater, etc.

Alternative water use

Recovering and reusing waste heat, gas, etc. for energy

Recovery and reuse of waste energy

Designing products so they produce as little waste as possible during production

Design for minimal waste

Designing to enable multiple uses and lifecycles of a product and its materials

Design for cyclability

Enacting measures that optimise water use

Water efficiency

Converting fossil fuel based operations to electric

Electrification

Integrate principles of circularity into primary, secondary and tertiary curriculum and conduct workplace trainings

 Education and Curriculum

Designing products of multiple parts that can be easily exchanged

Design for modularity

Selling parts of modular products that can be refilled

Sale of refillable parts

Transforming waste products, materials for reuse within other industries

Open loop upcycling

Ensure that biological products are properly managed and preserved

Maximise lifetime of biological products

Engage internally to guide employees and facilitate greater knowledge sharing between internal divisions

Internal collaboration

Installing sensors to gather data from products and services to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Sensors, monitoring systems

Designing products to resist damage and wear, and serve a long and useful life.

Design for physical durability

Integrating circular economy thinking into employee evaluations that are tied to professional compensation

Financial incentives tied to circular economy

Using <a href="https://echa.europa.eu/information-on-chemicals" target="_blank">materials that are not toxic or hazardous</a>.

Non-toxic materials and inputs

Transforming waste products into materials and lower value products within other industries

Open loop downcycling

While resources are in-use, maintain, repair and upgrade them to maximise their lifetime and give them a second life through take back strategies when applicable

Stretch the lifetime

Recover waste energy or generate fuels and energy from waste streams

Energy recovery from waste

Connecting products and services into the internet of things to identify, enable and/or implement circular strategies (eg. effective resource use & logistics planning, circular business models & design)

Internet enabled, connected operations

Ensure renewable, reusable, non-toxic resources are utilised as materials and energy in an efficient way

Prioritise regenerative resources

Designing products that can easily breakdown and degrade in the environment

Design for bio-degradability

Providing products through leasing, rental, or pay-per-use models instead of sales

Leasing, rental, pay per use

Account for the systems perspective during the design process, to use the right materials, to design for appropriate lifetime and to design for extended future use

Design for the future

Using materials that can be easily reused or recycled after use

Reusable, recyclable materials and inputs

Enacting measures that optimise energy use

Energy efficiency

Selling parts of modular products that can be exchanged or replaced

Sale of exchangeable parts

Using waste materials that have been processed and recycled to produce new products within the same industry

Using closed loop recycled materials

Using bio-based materials such as bioplastics, mushroom-based materials, etc.

Alternative bio-based materials and inputs

 Develop research, structure knowledge, encourage innovation networks and disseminate findings with integrity


Strengthen and advance knowledge

Deliver services through business models that ensure maximum value

Service business models

Preserving and conserving biological products such as food, forests, etc.

Preservation, conservation

Give products and parts another life after their end-of-use

Maximise lifetime of products after use

Providing upgrade programmes or upgrade services for products or parts of products

Product upgrade

Initiatives with disadvantaged communities, minorities, people distanced from the labour market

Give-back programmes

Provide guidance or professional training to educate employees to use circular economy principles

Training on the circular economy

Engaging in discussions with industry stakeholders to share circular economy best practices and push the industry towards greater circularity

Guidance, dialogue with industry stakeholders

Designing products to increase consumer’s emotional attachment and ensure longer use

Design for product attachment, emotional durability

Selling high quality, long-lasting products

Sale of durable, long-lasting goods

Specific programmes or initiatives to help customers become more circular 

Customer programmes

Developing or utilising online platforms to enable circular economy opportunities through information, product or service offering

Online platforms

Using renewable energy like solar, wind, etc. or renewable fuels like biomass, etc.

Renewable energy, fuels

Upgrade, repair, and maintenance while in-use

Maximise lifetime of products in-use

Replace freshwater with less impactful alternatives and enact water efficiency measures

Regenerative water

Generating energy from waste through processes such as anaerobic digestion, gasification, incineration, etc.

Generating energy from waste

Takeback and return of products from customers after end-of-use

Takeback programmes

Industry peers to industry peer collaboration to create joint value and identify synergies

Industry collaboration

Work together throughout the supply chain, internally within organisations and with the public sector and communities to increase transparency and create joint value

Team up to create joint value

Key elements of the circular economy

<p>At daycare centers, one set of bedding is used for each child for nap time, but when children reach elementary school age, this bedding is no longer needed and is often discarded. To effectively utilize these “nap futons” as a resource, Sunny Life Support collected unwanted futons from elementary school students in the city, re-fitted them, washed them, and made recycled nap futons for local circulation.</p>