En Dress - upcycled wedding dress made from lace curtain | Knowledge Hub | Circle Economy Foundation
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Business case
En Dress - upcycled wedding dress made from lace curtain
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The textile industry accounts for almost half of the manufacturing establishments in Gamagori, and the city is a production center that manufactures a wide variety of products for multiple uses and types, including interior products, bedding, clothing, and materials. The Sunrise Group, which includes the local company Sunrose Co., Ltd., handles everything from planning and development to sewing, manufacturing, and selling curtains.

Problem

During the curtain production process, scrap fabric is generated. While curtains made of a single material such as cotton or polyester can be recycled, it has been challenging to recycle notable lace curtains made of composite materials such as embroidery or lamé, where the emphasis is on design.

Material recycling is possible if the curtains are separated by material, but it is unrealistic due to the time and cost involved. In addition to curtains, other textile industries face similar issues at the product-making stage, making recycling composite material products challenging.

In addition, sustainable initiatives to achieve the SDGs are becoming indispensable for companies dealing with apparel and interior design products, and the circular economy is also an essential aspect of the SDGs.

Solution

Sunrose launched a project to produce upcycled wedding dresses by collaborating with a local hotel. The project utilized the design of lace curtains in the city.

The curtain manufacturing process generates several tons of scrap materials every month. Although it is difficult to recycle the material, the scraps are attractive to the dress industry because they are designed fabrics. For those reasons, Sunrose began producing ethical wedding dresses using curtain scraps under the supervision of experts and designers.

Outcome

In 2022, Sunrose launched the concept of an upcycled ethical wedding dress in collaboration with experts and designers.

In 2023, the designers produced prototypes, and five people selected from the public also designed and created prototypes of wedding dresses, resulting in the completion of five dresses from various perspectives.

In 2024, we are working with dress manufacturers and wedding venues to develop rental dresses for wedding parties.

Relevant links
Attachments
Organisations
SUNROSE
SUNROSE
Location
Key elements of the circular economy
Impacts
Industries
Sustainable Development Goals (SDGs)
Four Flows Framework
Tags

circular fashion

circular textiles

upcycling

Japan

Upcycle

dress

curtain

gamagori