Turning a product redundant by cancelling its function, or by substituting it with a radically different product.

🏢 Refuse

Intensifying product use (e.g. via product sharing or multifunctional products).



🏢 Rethink

Replace typical brick and mortar wall with a dry-stacked wall with interlocking bricks will limit the amount of mortar required and ease the deconstruction efforts at the end of service life for the subsequent use.

More efficient use and/or manufacture of products through the use of fewer natural resources and materials.

🏢 Reduce

The strategies can include:
- smart manufacturing
- designing for disassembly
- material passports for the building products, etc. 

This framework surpasses the famous 3R (Reduce, Reuse, Recycle). The nine strategies Refuse, Rethink, Reduce, Reuse, Repair, Refurbish, Remanufacture, Repurpose, and Recycle and Recover provide a clear and actionable roadmap for a circular transition. 

Strategies at the top of the hierarchy, such as Refuse, Rethink, and Reduce, are the most effective at increasing a construction project's circularity level. These strategies focus on avoiding or minimising resource use and waste from the project's conception.

That is why a clear hierarchy exists where higher-level R strategies are preferred, and lower-level strategies are deemed more linear. 

In the original 9R framework, the last strategy, Recover, is often considered non-circular since it consists of energy recovery from material waste incineration, which is why it was left out of the scope of this case study collection.

They are applied to the built environment sector here as part of the [Realdania ](https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.realdania.org/&ved=2ahUKEwiF74KezMyJAxUpUaQEHURhOOEQFnoECBYQAQ&usg=AOvVaw0o-XWvSka80KCHtCG6XDS3) project.

🏢 9R Framework

🏢 Smarter creation and use of products 

The strategies eliminate the waste in the design stage itself.

Consists of: