• Consume mostly plant-based diets: Eliminate or decrease purchases of certain product categories by households as a consequence of a share of the population refusing or reducing consumption of animal-based food products. The population is divided into segments (ks) and their purchases of food products change based on diet scenarios. Three main diets are identified: vegan (no animal-based food), vegetarian (no meat-based food), and Mediterranean (less meat-based food for fish and vegetables).

• Consume more balanced diets: decrease purchases of food product categories by households as a consequence of all (or a part of) population reducing overall calorific intake

• Eat less sugary foods and beverages

• Eat less processed foods

Saving: 1.32 Gt emissions and 0.42 Gt material use