The industrial production and consumption of meats and animal-based products places increasing pressures on land- and water-use, and is a driving cause of global greenhouse gas emissions. Local governments can play an important role in encouraging residents to shift towards local and plant-based diets that can improve the health of the planet, as well as residents and local economies if the food is sourced regionally.

For example, local governments can help to raise the awareness of the positive ecological and health impacts of a locally sourced and plant-based diet through information campaigns in the city. Local governments can improve access to locally produced plant-based foods throughout the city by allocating space for, and supporting local markets and suppliers. To lead by example, canteens managed by the public sector, for example, in schools and municipal offices, can develop menus that offer plant-based and seasonal choices.