CupClub is a London-based startup that provides a closed-loop, circular solution to the problem of single-use coffee cups. By offering a reusable cup rental system, CupClub aims to eliminate the need for disposable cups and reduce waste in the food and beverage industry.

The UK alone generates over 3 billion single-use coffee cups each year, with the vast majority of these cups ending up in landfills or the ocean. These cups are made from materials that are difficult to recycle, and their production contributes to deforestation and greenhouse gas emissions.

CupClub is a circular packaging service that offers reusable coffee cups for cafes and events. Customers can sign up for a subscription plan and receive coffee in reusable cups that can be returned to CupClub and participating cafes and restaurants for cleaning and reuse. CupClub operates on a regular payment scheme where customers are billed monthly for their subscription. CupClub uses RFID technology to track the cups and ensure they are returned and reused.

Since its launch in 2018, CupClub has prevented over 6 million single-use cups from entering landfills and the ocean. The company has partnered with several major food and beverage brands, including Costa Coffee, LEON, and the Royal Albert Hall, to provide its reusable cup rental system. CupClub's innovative approach to reducing waste in the food and beverage industry has garnered international attention and recognition, including being named a finalist in the Ellen MacArthur Foundation's Circular Economy 2021 Awards.

Photo by Globelet Reusable on Unsplash