Thriftify is a digital platform that allows UK charity shops to list their used clothing offer online. By doing so, it addresses the problem of clothing waste and promotes a circular & social economy.

The fast fashion industry contributes more to climate change than international aviation and shipping combined. Fast fashion clothes are produced in high volume which puts a high cost on the planet's resources. The fast fashion industry has been estimated to contribute 10% of global Co2 emissions, consumes 79 trillion litres of water, and dumps 92 tonnes of textile annually.

The UK's addiction to fast fashion is putting pressure on our planet and is fuelling human rights abuses in the manufacturing facilities, located mostly in developing countries. In the UK, people buy more clothes per person than in any other country in Europe. 

Around 300,000 tonnes of clothing end up in household bins every year with 20% going to the landfill and 80% incinerated. Studies have shown that when synthetic textiles are landfilled or incinerated, they can leak harmful microfibers into the environment.

To reduce the negative impact of fast fashion in the UK, the Thriftify platform was created. The main aim is to get the used clothes in charity shops for sale online. The Thriftify innovative digital platform uses technology to empower the world’s most ethical organisations to lead the sustainable shopping revolution; by enabling charity shops to easily list used clothes online and reach millions of consumers. It builds powerful digital commerce technology and provides a full suite of e-commerce tools to its charity partners.

Win-Win Shopping

Thriftify platform facilitates people to shop mindfully and impactfully from their charity partners, while also winning on price, convenience & experience.

A New Model

By connecting circulators who care with the most impactful source of clothes, Thriftify is building a circular and social economy that can save the planet. So far, the platform helped to prevent 190 tonnes of CO2 emissions, saved 69 litres of water, supported 57 causes, and planted an equivalent of 1100 mature trees.

Photo by Prudence Earl on Unsplash (https://unsplash.com/photos/8F0I12ypHPA)