Approved by curator
Added: Oct 07, 2021
Last edited: Aug 15, 2022
Germany is the biggest producer of textile waste in Europe. Launched in 2021 during the Berlin Fashion Week, open-source online platform A-GAIN GUIDE paves the way for consumers and their clothing to be repaired, reused, upcycled and recycled, revealing the potential of used clothes to reduce the CO2 emissions just by prolonging the lifespan of garments.
According to Greenpeace 'Wegwerfware Kleidung' (Disposable Clothing) report published in 2015, we, on average, only wear 60% of all the clothes we own, and according to British charity Barnado's, each item of clothing is only worn seven times.
This, in combination with the trend of fast fashion and overconsumption, create issue of textile waste and the associated negative impact on the environment.
As the biggest producer of textile waste in Europe, Germany also need to find innovative solutions.
During the Berlin Fashion Week in September 2021, a new project called the A-GAIN GUIDE was launched. The project is funded by the Berlin Senate Departments for the Environment, Transport & Climate Protection and for Economics, Energy and Operations as part of the Berlin Energy and Climate Protection Program 2030 (BEK), and implemented by Circular Berlin in cooperation with LoopLook.
The project is aimed to promote the use and reuse of local resources, strengthens local networks and infrastructures, and gives reuse actors the visibility they deserve.
This is done by creating a platform where users can find all the textile recycling stakeholders in Berlin on the MAP function, as wel as shoemakers, alteration tailors, used clothing containers, second-hand stores, designers and other initiatives.
In addition, through the GUIDE function, the platform also shows creative and efficient ways to repair, pass on, upcycle and recycle their used clothing.
The A-GAIN GUIDE is available as an open course tool to be implemented in other European cities as well.
A-GAIN GUIDE paves the way for consumers and their clothing to be repaired, reused, upcycled and recycled in Berlin, thereby revealing the potential of used clothes to reduce the CO2 emissions just by prolonging the lifespan of garments.
It also strengthens local networks and as well as infrastructures and gives greater visibility to the actors of recycling.
The database linked to the A-GAIN GUIDE also enables efficient evaluation of textile re-use and recycling processes and the expansion of cooperative infrastructures within Berlin.
In 2022, the platform added an automated question catalog to their GUIDE function that makes individual suggestions for the further use of used clothing.
Photo by Jason Goodman on Unsplash
Prioritise regenerative resources
Stretch the lifetime
Use waste as a resource
Rethink the business model
Design for the future
Team up to create joint value
Incorporate digital technology
Regenerative materials
Maximise lifetime of products in-use
Maximise lifetime of products after use
Valorise waste streams - open loop
Product business models
Service business models
Design out waste
Design for cyclability
Design for durability
Government collaboration
Community collaboration
Data and insights
Digital platforms
Non-critical materials and inputs
Reusable, recyclable materials and inputs
Product maintenance, repair
Second-hand sale, distribution
Open loop upcycling
Using open loop recycled materials
Leasing, rental, pay per use
Crowd-based services
Design for minimal waste
Design for recycling
Design for product attachment, emotional durability
Government programmes
Joint product development
Data analytics, modelling
Online platforms
Ecological Impact
Social Impact
Economic Impact
Increase Awareness
Cost Savings
Scalability
Reduce Emissions (SDG13)
Reduce Material Consumption (SDG12)
Minimise Waste (SDG12)
Save Water (SDG6)
Mobilise
Visions and Ambitions
Roadmaps and strategies and targets
Convene Towards Action
Advocate for circular change
Incentivise
Direct Financial Support
Incubator and investment programmes
Public-private partnerships
Economic Frameworks
Upcycle
online platform
repair services
recycled garments
material reuse