circular.fashion is a sustainable change agency creating software and system innovation for a circular economy in fashion and textiles.

Today, less than 1% of clothing is recycled to fibres of virgin quality (Ellen MacArthur Foundation, 2017). circular.fashion's mission is to increase this number by overcoming three core challenges:

● Brands need to design fashion for circularity

● Consumers need to be engaged in reusing and returning clothes for recycling

● Sorters and Recyclers need to have access to material information to identify clothing for resell, reuse and closed loop recycling

To overcome these challenges the circular.fashion system enables a transparent flow of information between material suppliers, brands, customers and recyclers across the fashion value chain. The Circular Design Software provides fashion brands with knowledge, tools and resources to create fully recyclable clothes. These clothes are equipped with a scannable circularity.ID® to tell customers transparently how to update, reuse and return the piece. At a garment’s end of life, the circularity.ID® enables sorters to find the best matching recycler. With this system we make sure that products of today become the resources of tomorrow.

To transform the industry, responsible, clever and creative decisions need to be taken in every aspect of a garment’s life - from choosing the right materials, design and construction, retail and use, to finally ensure reuse and recycling.circular.fashion provides state of the art research, industry knowledge and tools that help brands to transition towards circular practices.