MyFoody is an Italy based app founded in the year 2015, to help consumers buy or advertise surplus foods at discounted prices.

It enables retailers, wholesalers and other catering services to offer surplus food, near to expiry seasonal products, products with packaging defects etc. at a discounted price.

To the user's benefit, it helps them discover the offers available in the nearest supermarkets.

The company wants to turn the waste into value by early sales through recovery.

They also aim to educate the consumers on ways to use the by-products or leftovers or substrates from a food production process to a value-added product for daily consumption.

Often a lot of food is discarded at the supermarkets because it is surplus or the food products are near-to-expiry, causing a negative impact on the revenue.

The app is focused to avoid food waste via their marketplace platform that brings together the supermarkets and the consumers. It provides real-time information to the consumers about the discounted products.

1. Increasing the profits of the store by reducing the wastage

2. Helping consumers afford foods at a discounted price

3. Redirecting the surplus food to needy/ willing consumers.

4. Potential to increase the footfall of a store

5. Deriving value from the food that could have otherwise been scrapped/ wasted.