NATU is a Brazilian brand that supports a sustainable movement that values ​​awareness from production to purchase and the fair price to make conscious fashion available to everyone. The brand's principles are: sustainable fashion available to everyone, zero waste, respect for the environment, for the workers and consumers.

The slow fashion process also includes natural dyeing in its pieces, reuse of waste fabrics and organic cotton fabrics, local labor and zero waste.

Every process of this brand is designed in a way that has the least impact on the environment, having two main raw materials: scrap fabrics (textile waste) and organic cotton from Brazilian cooperatives of small producers, in which cotton is grown without pesticides. In addition, the part is delivered to the consumer in a reusable fabric package, and the part label is made of seed paper.