Birla Cellulose commits to circularity and innovation with Liva Reviva Line | Knowledge Hub | Circle Economy Foundation
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Business case
Birla Cellulose commits to circularity and innovation with Liva Reviva Line
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The Liva Reviva line is a viscose fibre 20% of pre-consumer cotton waste and 80% responsibly sourced wood pulp, which is certified Recycled Claim Standard.

Birla Cellulose is also developing a viscose fibre with 50% recycled content.

Problem

The current linear system adopted by the textile industry is currently unsustainable and often the production of viscose fibre is associated with forest depletion.

Solution

Liva Reviva is a fibre developed by Birla Cellulose following circularity principles, using industrial textiles waste. Moreover, inside Liva Reviva fibre there are unique molecular tracer to verify the source and comply with traceability system through the Blockchain platform Green Track . The production of Liva Reviva is associated with low greenhouse gases emission, sustainable forestry and low water consumption.

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Closing the loop of Man-Made Cellulosic Fibres through chemical recycling

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Birla Cellulose
Birla Cellulose
Key elements of the circular economy
Impacts
Industries
Four Flows Framework
WCTD Themes
Tags

recycling

textile waste

textile innovations

cotton

Man Made Cellulose Fibres

pre-consumer waste

viscose

circular fibre

cotton waste