C&A Brazil offers an alternative to dispose of used clothes, sending them to reuse or recycling centres | Knowledge Hub | Circle Economy Foundation
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Business case
C&A Brazil offers an alternative to dispose of used clothes, sending them to reuse or recycling centres
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With 288 stores distributed in more than 120 cities across the country, C&A Brasil has reported on sustainability since 2010 and was the first fashion retailer in the country to do so in accordance with the Global Reporting Initiative (GRI) guidelines. In 2019 and 2020, C&A Brazil earned the #1 spot in the Fashion Revolution Transparency Index Brazil.


One of the company's sustainability strategies called Movimento Reciclo, which offers to the general public an alternative to disposing of used clothes.


According to the C&A's brand vision, to achieve a vision of fashion with a positive impact, it is necessary to focus on sustainability strategies that are most relevant to their business and where they can have the greatest impact – their products, supply chains and people's lives.

Problem

The number of garments produced annually has doubled since 2000 and exceeded 100 billion for the first time in 2014. An estimated 92 million tons of textile waste is created annually from the fashion industry. Globally, 87 per cent of disposed textiles are sent to landfill or incinerated.

Solution

Launched in 2017 and currently available in 160 stores across the country, each shop has a ReCiclo box where customers can place their used and unwanted clothes. Following some rules to know what kind of clothing can be placed into the collection boxes, the items are sent to C&A’s Distribution Center, where they are sorted out and classified. Those in good condition are sent to the NGO Centro Social Carisma, which helps people in vulnerable situations. Items that are not in good condition are sent to a B-Corporation called Retalhar that separates clothing components such as zippers and buttons and sends them for recycling. The fabric is sent to shredding, a process that transforms it into raw material mainly for the automotive industry.



Outcome

Since 2017, Movimento ReCiclo has already collected over 93,000 clothing items (data up to August 2020), totaling about 25 tonnes of clothes. In general, approximately 70% is sent for reuse and 30% is recycled. The items that are recycled and therefore, not sent to landfill, prevent the emission of approximately 57 tonnes of carbon equivalents in the atmosphere, the same impact of planting 363 trees (Updated on 21/10/2020). The company intends to continue expanding Movimento ReCiclo, as a part of its sustainability strategy.

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