Designer-24 is a Dubai based online rental service for designer dresses and accessories for women. They also have showrooms in the UAE, Lebanon, and Jordan. They aim at making high-end fashion accessible to all women without having to buy the dresses and thus facilitate avoiding fast fashion and overconsumption of expensive designer clothes. 

With mass-produced and poor-quality fast fashion clothing changing trends every month, modern consumers feel the pressure to shop for these clothes frequently, only to dispose them quickly after a couple of wears as the "new trends" arise in the market. To tackle the environmental and economic aspects of having to own so many clothes, fashion rental companies like Designer-24 offer customers to experience variety of clothing without having to buy every time.

Designer-24 is a popular destination for for luxury fashion rental in the Middle East. Based in Dubai, UAE, the company has online platform as well as showrooms in UAE, Lebanon and Jordan. The platform focuses on women customers and allows them to choose among multiple fashion retailers for renting out luxury dresses and accessories. Dresses available include casual wear, occasion specific as well as bridal wear. They also provide the option of peer-to-peer sharing where the user can rent the clothes from regular people's wardrobes as well as rent their own clothing. The company takes care of the logistics and shipping in these cases.

Customers in Middle East have been said to be skeptical about renting clothes in the past partly due to social and cultural reasons, which however is rapidly changing. The region has high potential for more of such rental fashion platforms with high concentration of luxury clothing remaining unutilized in many people's wardrobes. Companies like Designer-24 are pioneering the paradigm shift with the audience getting attracted by the affordability of luxury items along with the environmental benefits.