Tulerie is a platform for peer-to-peer clothing rental. With their website and invitation-only app, it allows users to rent high-end clothing, shoes, and accessories from regular people’s wardrobes by providing a common platform to borrowers and lenders. They aim at building a community for experiencing latest fashion trends without having to indulge in buying fast fashion products and avoid wearing knock-off designer dresses when you can rent an authentic one.

Driven by big companies and inspired by social media, fast-fashion trends are popular today than never before, with a fashion season lasting just three months in some cases. More conscious clothing / designer clothing which tends to be expensive isn’t accessible to everyone. To counter the phenomenon, many fashion start-ups now provide rental options where customers can choose their clothes from a variety of retailers and rent them for a defined time instead of having to buy and ultimately discard them. Amidst this new wave, Tulerie goes a step further and provides an opportunity to borrow high end fashion items from regular people’s wardrobes.

Tulerie allows registration for free however only after an interview. The app is invitation-only for making borrowers and lenders feel secure to let their wardrobe circulate in the community. Once a user clears the interview they can lend and borrow from the chosen list of luxury designers – classic, emerging and contemporary. One can take photographs of their clothes to display on the platform. If someone damages an item, they are liable for a high penalty. Borrowers and lenders can rate each other to maintain quality on the platform. The company doesn’t have a subscription fee but takes commission on rentals and provides shipping envelopes and labels to the users. With a higher commission, they also have the option of taking care of all background activities for the user.

Tulerie allows the user access to a stylish wardrobe along with tackling effects of over-consumption on our environment. With an estimated 40% of clothes left unworn in European closets alone, peer-to-peer wardrobe sharing is a great way of experiencing latest fashion with reducing the net consumption and waste generated. It works in line with more "experience valuing" generation of today and provides an opportunity to earn back the investment on high fashion items.