Founded in 2015 Eon creates more traceable, intelligent and valuable products with a unique Digital ID for every item, power new business models, customer experiences, sustainability and intelligence. Eon not only provides consumers with accurate information on the product materials and supply chain, but it also allows to keep the product in use longer in the secondary market.

Modern textiles rely heavily on petrochemical products that come from many of the same oil and gas companies driving greenhouse gas emissions. Today, in fact, fashion accounts for up to 10% of global carbon dioxide output—more than international flights and shipping combined, according to the United Nations Environment Programme. 48 million tones of clothing are disposed worldwide every year. 73% are incinerated, 12% is reused, 12% is downcycled, and only less then 1% is turned into new clothes.

Eon simplifies the transition to a circular economy by generating revenue from resale and new models.

It makes it easy for customers to prolong their item's lifespan with on-product care services, instantly identify and authenticate products to scale resale, repair, recycling and other new business models. Eon also promotes transparency. It informs customers and partners about your product materials, recycled content, origins and impact and provide end-of-life instructions to encourage a circular lifecycle.

Physical products are linked to their unique digital ID simply with a smart label (eg. QR code, NFC, RFID).

Mulberry, has already rolled out its own NFC-enabled tags — powered by Eon.