Oshadi Collective : A regenerative fashion initiative, mindfully building a seed-to-sew supply chain in rural India. | Knowledge Hub | Circle Economy Foundation

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Business case
Oshadi Collective : A regenerative fashion initiative, mindfully building a seed-to-sew supply chain in rural India.

Oshadi works with a collective of local farmers and artisans to make fashion that honours the hands of its makers and nurtures the lands where it is grown.

Their collections are sourced, spun, naturally dyed, woven, printed and sewn in the villages neighbouring their farm, so they can ensure every stage of production is sustainable and fair.


One defining feature of fashion today is a disconnect between brands, buyers, and the many pairs of hands who make their clothes. Designers often don’t know where their raw materials come from or who farms, spins, and sews their textiles. This absence of human connection allows the exploitation of both people and the planet to slip by unnoticed.


Ōshadi is building their own self-sufficient supply chain, rooted in ancient wisdom and artisanry. Each fabric tells the story of those who helped to make it a reality. They go beyond certifications to offer a truly transparent model that inspires a respectful relationship to the lands and hands behind every product.

Regeneratively Grown Materials

They help their partners leave a positive impact on the planet. They grow cotton and indigo on their own farm using restorative practices, putting nutrients back into the soil and increasing its ability to capture carbon–in turn improving the biodiversity of the ecosystem.

Radically Transparent Process

Every step of the production process is carried out by the collective.They employ local people on their own terms instead of navigating different suppliers and middlemen, meaning they can uphold the highest ethical and environmental standards. Everyone know exactly where the materials have come from and who made them.

Fairly Distributed Profit

The true cost of fashion production all too often falls on those lowest down the supply chain, including farmers, mill workers and artisans. At Oshadi, they are redesigning this system from the ground up. Their farmer-first format lets the farmer decide the price of the cotton, rather than the buyer. From there on, they make sure all profit is distributed fairly.

Additional information

Ōshadi is pronounced as aw-sh-dhi, which means Essence of Nature or a Healing Plant in Sanskrit, an ancient Indian language.

Relevant links
Oshadi Collective
Oshadi Collective
Key elements of the circular economy
WCTD Themes

circular fashion

circular textiles

Regenerative agriculture

fashion and textiles


farm to closet

indigenous design system and collaboration

Indigenous knowledge

indigenous communities

indigenous cotton

soil to soil