Frustrated with menswear brands that continually changed their styles, season after season, fuelling over consumption and demonstrating opaque pricing strategies, co-founders Jakob Dworsky and August Bard Bringéus built their own brand, Asket, in 2015. 

As a brand, they have established a permanent collection which is built on gradually each year. This structure minimises waste as they diminish overproduction due to the same styles being available year after year. Since their conception, Asket has continually pushed for increased transparency. In 2018 they introduced their goal 'Full Traceability', requiring them to break down every garment into its raw components, trace them back to their origin and put that information into the labels of each piece of clothing. Using this information, they developed the 'Impact Receipt', which accounts for each stage's energy, water, and CO2 consumption. They identify that a key benefit of traceability is the ability to measure the impact of their supply chain more accurately, which in turn allows them to reduce their impact at each stage. The brand has set themselves a goal for their entire collection to be fully traceable by 2021.

As of September 2021, Asket reached an average of 90% traceability across their entire range. They list all their current styles and breakdown which have met 100% traceability or which stages of the production are not yet traceable. They have managed to have only two garments sitting at 50% traceability, and all the rest are averaging above. They also list the factories involved in their supply chain, with information (when available) regarding the number of employees, average salary, work hours, garments produced, and last visit date.

Image sourced from Asket website (https://www.asket.com/au/transparency/) . Ownership credited to Asket.