Toronto's first reusable takeout container program | Knowledge Hub | Circle Economy Foundation
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Business case
Toronto's first reusable takeout container program
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Wisebox was the first reusable takeout container program for Toronto's restaurants and cafes that provided consumers a waste-free option for takeout. The Wisebox pilot launched in February 2020 and conducted a test run for 4 months. The pilot project allowed customers to order their meal in a Wisebox reusable container from a restaurant partner just by paying a deposit in addition to the menu price. Customers could then return the container to any participating location to exchange it for a new one, or to receive the deposit back in full. Or simply wash the container and have it refilled. Although the pandemic reshaped the conditions for the project to work and put an end to the pilot, the initiative has demonstrated that safety of reusables and waste-free take out are possible. The lessons learned will help continue the city's work to make sustainability the norm in Toronto. If 1% of Torontonians would use Wisebox, more than 1 million disposables could be offset in one year. 

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