British campaign Love not Landfill urges consumers to give their unwanted clothing a second life by donating the items to textile banks or charities, and also inspires people to shop more second-hand or participate in clothing swaps. It outlines the problem—that 11 million items of clothing go to landfill in the UK each week—by presenting a handy solution: the initiative has stationed textile banks throughout London that anyone can leave their clothes in rather than throwing them out. The campaign is run by the London Waste and Recycling Board, and partners with both the mayor of London and the London boroughs to inspire better waste management. The organisation runs workshops and clothing swaps in schools, and hosts events like second-hand pop up shops.