Added: Nov 24, 2020
Last edited: Jan 28, 2021
Boston Consulting Group estimates 2020 will end with $640 billion in lost sales. The question remains: When people are excited to shop again, where will they go? Will they take a renewed interest in sustainable brands, having witnessed the pitfalls and excesses of the traditional system? Or will they prefer clothing that already exists, and turn to secondhand, thrift, and vintage?