‘Technology’ in fashion is a wide-reaching term, one that covers anything from product data and traceability, to logistics, inventory management and garment labels. As an umbrella term, technology covers all of these topics and is an increasingly pivotal enabler of circular business models. But when we talk about technology we are no longer talking only about garments being tracked from suppliers to retail stores in order to measure how many garments are sold, nor are we talking only traditional stitch-on garment tags which display country of origin and (often unreliable) information on a product’s material composition. Instead, it’s time to spotlight the rise of ‘digital triggers’ in facilitating circular fashion models.

There is a lack of awareness about how digital technology can support the uptake of circular fashion.

Accelerate the uptake of circular business models.