Transforming 100% organic off-cut fabrics and end-of-roll threads & trims into unisex, contemporary kidswear | Knowledge Hub | Circle Economy Foundation
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Business case
Transforming 100% organic off-cut fabrics and end-of-roll threads & trims into unisex, contemporary kidswear
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Nudnik is a kidswear brand that makes clothing from entirely pre-consumer textile waste (off-cut fabrics). Additionally, every garment sold is compostable and all the tags, labels and packaging are all zero-waste. By constructing garments entirely from textile waste, the water and energy typically used in textile manufacturing is eliminated, and off-cut waste diverted from landfills.

Problem

Textiles cutting waste is a byproduct of major apparel manufacturing. There is enough waste created every year by standard cutting practices to give everyone on earth 6x adult sized t-shirts!

Solution

Nudnik designs with waste in mind. For their kids' DISRUPTOR tee collection, they engineered the pattern to make the best use of cutting waste. The style format remains the same, but the colour combinations change so that each size has a unique colourway. Their process uses minimal resources as they keep the cutting waste true to its original form. They also only use 100% cotton which means their tees are 100% compostable.

Outcome

Nudnik was able to create a coveted product made entirely from waste at reasonable scale-the first of many Nudnik products! Their tribe of loyal followers are relying on Nudnik for education about how to live a more circular lifestyle as well as dressing their children in the change they want to see in the world. Nudnik is part of a new wave of businesses making trash look contemporary.

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