G-Star Raw develops garments with reduced negative impact on the environment. This is achieved by reducing the application of chemicals, recycling 98% of water used as well as making the garment to 95% recyclable. At the same time the brand undertakes efforts to educate consumers on best-practice garment care, to extend the life-time of the garments.
Non-toxic materials and inputs
Reusable, recyclable materials and inputs
Water efficiency
Design for recycling
Joint industry ventures, projects, pilots
Customer dialogue, marketing