Kings of Indigo (K.O.I.) offers high-quality denim garments and educates their target audience to repair or upgrade their pieces. K.O.I. offers repair kits and services, whilst promoting videos that show how to update damaged garments. Once the garments reach their end-of-life, K.O.I. offers takeback programme and recycles them into new materials, being re-used in new collections.
Product maintenance, repair
Self-repair, spare part service
Using closed loop recycled materials
Customer dialogue, marketing
Takeback programmes
repair