Monki delivers informative videos how to handle clothes more eco-friendly the lazy way. Swedish fashion retailer Monki has launched the initiative in 2017 to raise more awareness for sustainable fashion consumer practices. In their colorful and entertaining video “Monki cares”, callers of the 1-800-LAZY-ECO phone line are encouraged to wash their clothes less and at lower degrees (and instead wear them inside out or freeze clean), dry them in the sun, and reuse and recycle old garments instead of throwing them away.