Modular baby stroller with exchangeable components | Knowledge Hub | Circle Economy Foundation
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Business case
Modular baby stroller with exchangeable components
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Joolz is an Amsterdam-based manufacturer of prams and strollers. The company provides a modular baby stroller that makes it possible to add a second seat or cot and doubles as a car seat or high chair.

Problem

In recent years, there has been a growing concern for the environment and sustainability. Consumers are becoming increasingly aware of the impact their purchasing decisions have on the planet and are looking for eco-friendly and sustainable options. The baby stroller industry, in particular, has been criticized for contributing to the waste problem, as many strollers are designed to be replaced rather than repaired.

Solution

Joolz, a Dutch company that specializes in baby strollers and accessories, recognized this problem and decided to take action. They set out to design strollers that were not only sustainable but also modular, meaning that they could be easily repaired and upgraded over time. The company offers a 10-years transferable warranty, and developed a range of strollers that were designed to grow with the child and adapt to their changing needs, from birth to toddlerhood.

The Joolz stroller system is designed to be modular, meaning that it can be easily customized and adapted to suit the needs of the child and the parent. The strollers are made from high-quality, recycled materials that are built to last. In addition, Joolz offers a range of accessories that can be added to the strollers to enhance their functionality and extend their lifespan.

Outcome

Overall, Joolz's approach to design for modularity has not only benefited the environment, but it has also been a smart business move, leading to increased customer satisfaction, brand recognition, and loyalty.

Not only have they created a range of sustainable and eco-friendly products, but they have also reduced waste by offering products that can be easily repaired and upgraded over time. This has led to increased customer satisfaction, as parents are able to invest in a high-quality stroller system that they can use for years, rather than having to purchase a new stroller every time their child outgrows it.

Joolz has also received numerous awards and accolades for their sustainable approach to design, including the Red Dot Design Award and the Baby Innovation Award. This has helped to position the brand as a leader in the sustainable baby stroller market and has increased brand awareness and loyalty.


Additional information

Photo by Jose Jovena on Unsplash

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