RePack - Takeback program for reusable packaging | Knowledge Hub | Circle Economy Foundation
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Business case
RePack - Takeback program for reusable packaging
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Finnish startup RePack has created a range of reusable packaging options which can be used at least 20 times. After product delivery, the packaging can be returned via the local post service and customers receive a 10% discount voucher (for RePack associated brands) as a 'reward'.

Problem

Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

Solution

RePack bags are designed to be reused. They are easy to open, fill, fold and return to reuse. Again and again. In addition, RePack is made from post-waste recycled polypropylene (RPP). Fully certified. That type of plastic has the best properties for us: durable, lightweight, water and tear-resistant. And recyclable, but only after being used again and again.

Each receiver can access return options through a QR code printed on the RePack. Each RePack has a unique ID connected to a business dashboard.


Repack offers three packaging services:

e-commerce: RePacks are leased to businesses who wish to offer reusable packaging on their online store to reduce their environmental impact. RePack also takes care of reverse logistics (receiving the packaging from customers) and cleaning.

re-commerce: an easier and more sustainable way to exchange parcels with your customers.

RePack bags are rented for a monthly fee. RePacks parcels are exchanged back and forth within re-commerce operations. The company controls shipments, reverse logistics and cleaning.

closed loop: for companies wishing to adopt reusable packaging in their internal parcels exchanges. Again, RePack bags are rented for a monthly fee. They are exchanged back and forth for the company internal deliveries and the company manages its own reverse logistics.

Outcome

The company currently has a 95% return rate.

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