Daimler’s new service brand bundles existing digital services with new mobility and connectivity – available on smartphones, tablets and desktops. “Mercedes me” provides Mercedes-Benz with a responsive interface for all its connected car services. The platform puts customers at the centre and provides them with informational content, but also with exclusive advantages in safety, comfort and saved time. Practical apps and hints support drivers in their modern mobility, without having to leave their comfort zone. The platform is a communication interface: the carmaker stays connected to the customer, the customer to the car, the car to a service.