Plastic is ubiquitous in today's society. A great amount of plastic is specifically flowing into the packaging industry. However, economic and technical limitations cause most plastic packaging to have a linear and unsustainable life, often characterized by a very short use phase.

In a world first for the beer industry, the Danish brewer is phasing in a new “snap pack” which it claims will reduce the amount of plastic used in traditional multi-packs by as much as 76%. The glue has been designed to withstand a range of temperatures including storage, transportation and then refrigeration in the home. It can be recycled along with the aluminium can.

The company says the changes will reduce plastic waste globally by more than 1,200 tonnes a year – the equivalent of 60m plastic bags.