Added: Oct 01, 2020
Last edited: Jan 28, 2021
Levi’s launched a sustainable jeans line. The garment is made with organic cotton and Circulose, a breakthrough material made in part from worn-out jeans. Moreover, Levi's has created the first product tag, Care Tag for Our Planet, which offers tips on how to best preserve your clothing. They also offer Levi’s Authorized Vintage, the most authentic, everlasting vintage pre-owned or restored items on the market. Additionally, they work with Blue Jeans Go Green in the U.S. and Canada, and other organizations in different countries to collect used clothing. And they are increasingly designing products that are suitable for true circularity – with 100 percent recyclable materials – from the outset.
Consumer use and disposal accounts for 23 percent of the total water used, and up to 40 percent of the climate impact during the life cycle of a pair of jeans. Disposal is also a major issue; across the industry, over half of all garments made annually are burned or buried within one year.
