Exploring the Potential of Recyclable Packaging for Nature Cleaning Products | Knowledge Hub | Circle Economy Foundation
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Business case
Exploring the Potential of Recyclable Packaging for Nature Cleaning Products
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Picupi uses recycled golden clam shells as natural detergents, and its product packaging uses 100% recycled materials and a mono-material design, facilitating subsequent recycling.

Solution

“Picupi” is a brand dedicated to developing healthy and safe additive-free household cleaning products. After the first launch of “EcoCal® Laundry Detergent” in 2022, picupi has launched many cleaning products with the natural bactericide “EcoCal®” as their main ingredient, including stain removers and dishwashing liquids. The core ingredients of these products come from recycled golden clam shells from Li Chuan Aquafarm in Hualien. They are calcined at high temperatures to become EcoCal® shell calcium powder, which has an efficient sterilization effect and does not contain chemical ingredients that are harmful to health.

The packaging incorporates recycled materials and adopts a mono-material design

Picupi uses rHDPE bottle containers and rPP bottle caps made of 100% post-consumer recycled plastic, and paper packaging printed with recycled paper and soy ink. In order to increase the purity of materials that can be recycled multiple times, besides using a mono-material design, picupi’s products do not use bottle printing, plastic sealing films, and plastic stickers. Only recycled paper is used as bottle labels. This allows consumers to remove the paper labels and separate the plastic and paper components of the product for the public recycling system.

Promoting extended use of packaging

Picupi opened the Net Zero Living Lab concept store in Taipei’s Xinyi District in 2023. The store fully adopts environmentally friendly materials that can be recycled, incorporating easy disassembly and recycling into its design. It has also launched a cleaner re-fill program and adopted packaging reduction to guide consumers into changing their user behavior.

Outcome

▪ Recycling 3,000 tons of golden clam shells every year can reduce 780 tons of carbon dioxide emissions.

▪ The rHDPE regenerated bottles reduce carbon dioxide emissions by 72%.

Additional information

Partners:

▪ Zhongjie Biotechnology Co ., Ltd

▪ Da Fon Environmental Technology Co., Ltd.

▪ Living Fountain Plastic Industrial Co.,Ltd.

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