The fashion industry is notorious for generating massive amounts of waste and consuming unsustainable levels of resources. Fast fashion practices lead to textile waste, with a significant portion of clothing ending up in landfills, contributing to environmental degradation. The fashion industry also contributes to resource depletion and pollution, with traditional materials like conventional cotton and polyester demanding excessive amounts of water, energy, chemicals, and fossil fuels.

Primarily known for outdoor apparel, Patagonia is a premium brand with a strong focus on sustainability and circular economy initiatives. They offer a ‘Worn Wear’ programme, where customers can trade in their used Patagonia clothing for store credit. The company then repairs and resells these garments, extending their lifespan and reducing waste. Patagonia operates the largest repair facility in North America, repairing about 50,000 pieces per year and counting.

Patagonia’s Worn Wear program repairs and resells used clothing, prolonging the product lifecycle and promoting a culture of durability and responsible consumption.

The brand can contribute to reducing pressure on planetary boundaries such as climate change as the conventional fashion industry relies heavily on virgin resources like conventional cotton and polyester. Patagonia’s Worn Wear program, which repairs and resells used garments, reduces the demand for new clothing production. Without this initiative, Patagonia would need to produce more new products, which would lead to higher greenhouse gas emissions from energy-intensive textile manufacturing processes.

Extending the lifecycle of garments through repairs reduces the brand's overall carbon footprint. Without this, more emissions would be generated from producing new clothing, further contributing to climate change.

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