LoopLook - the B2C marketplace for local & sustainable fashion services | Knowledge Hub | Circle Economy Foundation
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Business case
LoopLook - the B2C marketplace for local & sustainable fashion services
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LoopLook is a digital platform that provides consumers access to the textile re-use ecosystem in their town. By navigating with our map & filter system, they can explore and book various services ranging from repair and alteration to upcycling, in order to revive their wardrobe more efficiently.

Problem

The global fast fashion industry’s large negative impact on people & planet challenges us to avoid exploitation and pollution along the supply chain. Consumers are misled by greenwashing of corporations to overlook smaller handcraft businesses and local alternatives while seeking for truly sustainable & circular solutions.

Solution

With LoopLook we set a new fashion consumption standard and make the re-use of clothing as easy as buying new:

Users can choose from a wide selection of modern customized solutions to make the most of their wardrobe.

The smart and inspiring user experience is supported by service & workshop provider profiles; a responsive search, filter and mapping system; simple booking processes and an optional bike delivery service.

Outcome

We aim to deliver added value to society - by promoting the visibility, culture & knowledge of creative freelancers and craftmanship, and by giving an incentive for users to change their consumption behavior and reduce their ecological footprint. As a result, we optimize resources and waste streams effectively, and support a local community and circular economy.

Additional information

With scaling our business, more sustainable tailoring services, co-creation functions and gamification elements are iteratively being developed over time.

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