Sojo is a direct-to-consumer platform that connects customers to local seamstresses for repair. Items are picked up and dropped off by a bicycle courier, and Sojo offers services to businesses as well.

This circular approach entails creating products within a closed-loop system where they are intended to be taken back, reconditioned or fed back into the production cycle to create new high-value products. It challenges the traditional model of lots of customers buying individual units by offering higher-value, longer-term products and ensuring they are utilized — this can involve repair and remanufacture, supporting resale markets or offering upgrades.