Better Future Factory is a sustainable product design and engineering studio based in Rotterdam, the Netherlands.

The company helps clients finding new ways for transforming waste streams into valuable and scalable products, in particular plastic waste streams. Next to this the company also initiates their own projects, which sometimes grow into individual start-ups, dedicated to one product or service. The company was founded in 2013 by 5 industrial designers, which were then all recently graduated or about to graduate from the Industrial Design Engineering department at the Delft University of Technology. The group shared a strong idealistic drive for designing for a better future in terms of sustainability. During studies is became clear that there was still too much focus on linear thinking when it comes to product development, especially plastics. Plastics are mostly designed for one life cycle and reuse or recycling are not taken into account. At the same time plastic is a beautiful material, which has a lot of properties other materials can’t match. Therefore, it deserves much more value than just the lifetime like a disposable packaging and being incinerated afterwards.