Approved by curator
Added: May 19, 2023
Last edited: May 22, 2023
Beni's free browser extension instantly shows you the best resale listings while you shop your favorite brands online.
It takes a lot of resources to make clothes. From the production and processing of raw materials, to dying and manipulating fabrics, not to mention all the logistics to get it from manufacturer to shopper.
Besides, as more people embrace the idea of shopping resale to save money and contribute to a sustainable fashion industry, they face challenges in finding desirable items on various resale sites. The process of searching through multiple platforms can be time-consuming, requiring expertise and energy. This creates a barrier for individuals looking to shop sustainably and affordably.
In 2021, Beni was founded by a broke student who experienced frustration while searching for secondhand clothing options for a wedding. Today, Beni has become an essential shopping tool for thousands of people seeking to save money and make eco-conscious purchases.
Beni is a browser extension and shopping companion that brings resale options to users with just a click of a button. By integrating with popular online shopping platforms, Beni simplifies the process of finding secondhand alternatives for desired items. Users can see Beni's presence in their shopping windows and browser bars while browsing for new products. When viewing a specific product, Beni searches its database to find similar resale items and presents them to the user.
Furthermore, Beni offers the option to set search alerts for specific desired items. Users can specify their dream item and receive notifications when a perfect resale match becomes available. Additionally, Beni allows users to save their preferred sizes in their profiles, ensuring they always find the right fit.
Firstly, Beni streamlines the resale shopping experience, saving users time and energy by eliminating the need to search through multiple resale platforms. The convenience of finding secondhand alternatives in one place encourages more individuals to participate in sustainable fashion.
Secondly, by promoting resale shopping, Beni helps extend the lifespan of clothing items and reduces the demand for new production. This practice contributes to the circular economy, reducing waste and conserving the resources invested in clothing manufacturing.
Lastly, Beni's search alerts and size preferences enhance user satisfaction by ensuring they find their desired items in the right sizes. This personalized approach increases the likelihood of successful purchases, further motivating individuals to engage in resale shopping.
Photo by Nilay Sozbir on Unsplash